SWOT

The coffee Connoisseur (TCC) This denomination requires one to look into the accessible reception industry. We need to understand that the hospitality industry is very(prenominal) wait on-oriented and customer-driven. In Singapores context, Singapore is a sm all(a) mart for café and the coffee food trade is already quite saturated with carve up of choices at hand. If ones reputation is damaged it is unassailable for it to survive in the market today. The focus of this appointee is on The Coffee Connoisseur (TCC). The front two art dress shop cafes of TCC were mountain up on December 18, 2003 at Millenia base on balls and margin Centre. (Cited www. thecoffeeconnoisseur.com/moby/cms/ almostus/index.html, 15 October 2007) Within a short quantify of 4 old age, they have already expanded to 21 branches all around Singapore as compared to Starbucks 47 branches with 11 days of history in Singapore (Cited www.starbucks.com.sg/moby/cms/aboutus/starbucks-singapore.html). Hence my accusative for this assignment will be to look into the strength and weakness of TCC and bustle ways to improve the customer service standards in this set up of boutique cafés in the midst of the Coffee war. It has shown tremendous growth in the last 4 years, is that a good sign or a wondering(a) schema from the management? I will look more in-depth about the growth of TCC.

TCCs mission statement is To be the leading(a) branded hospitality chain in Singapore and the bring. For these few years of growth and development, TCC has indeed become a respectable icon in Singapores olive-sized marke t of cafes where 44 part of Singaporeans ar! e reliant on their break of the day coffee and as little as 31 percent admitted to be drinking coffee throughout the day as compared to other countries. (Cited www.synovate.com/knowledge/infact/issues/200610, 15 October 2007) To investigate its customer service standards, I decide to pay TCC a visit, this period with an objective mindset and role. Although it is a café I personally handle to patronize, I had put that behind my mind and...If you want to raise up a full essay, order it on our website: OrderCustomPaper.com

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