Marketing

1 BRIOHNYS ASSIGNMENT EXECUTIVE SUMMARY Macro environsal forces The larger societal forces that affect the whole micro environment - demographic, economic, natural, technological, political and cultural forces. - Kotler et al Macro environmental forces need to be studied by organisations as they can both appropriate opportunities and pose threats. The fast-food industry is a consumer play; two organisations that operate in the fastfood industry atomic number 18 McDonalds and sharp-set Jacks. McDonalds was chosen beca apply it is the primary operator in this intersection and holds the greatest grocery store sh atomic number 18. ravenous Jacks was chosen because the ingathering they offer is the most similar to McDonalds. I thought it would be interesting to compare trade strategies of two organisations that offer a fairly similar product. McDonalds is the merchandise leader both in Australia and throughout the world. Hungry Jacks is positioned more(prenominal) as a mar ket follower. Companies use target merchandise to tailor for specific markets. in that location are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonalds primary target markets are seniors, adults and teenagers besides the most heavy targeted segment is children. Hungry Jacks excessively essentially segment their market using demographic variables. The last(a) step in target marketing is underdeveloped a marketing sashay.

These tools are also known as the quartet Ps and in the case of services, the seven Ps. They are product, price, promotion, place, people, process and bodily evidence.! With the marketing mix of McDonalds compared to Hungry Jacks, the major difference is that McDonalds push their product using the marketing mix more evenly. Hungry Jacks use many elements of the marketing mix similar to McDonalds, however they are not as hard promoted and are more interested in promoting the physical product. 2 TABLE OF content CONTENTS PAGE Title Page Executive abridgment 1 1. gateway 3... If you want to get a broad essay, order it on our website: OrderCustomPaper.com

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