Marketing Case Study- Sydney Aquarium Marketing Plan (very detailed).

1.The segmentation of target market §Customers ar grouped in dissimilar ways. Firstly they have; oDifferent demographics oDifferent set of needs oDifferent geographies oDifferent harm ranges and visitation/ snip restraints §Maximizing visitation is main protestation of the marketing plan, so markets are segmented. Statistics are found with daily surveys of visitors residence, line of merchandise etc, so accurate demographic statistics are calculated. oSydney is the key interior(prenominal) market (+20% in 1998). collateral domestic market is tourists from regional NSW and interstate. oInternational Visitors: Classified into categories with 57% holidaymakers 17% visiting friends and relatives, 12 % business travelers, remainder classed as other . observe internationalist markets are UK, Japan, Taiwan, Singapore, Hong Kong, US, Korea and Germany. China, UK NZ are aggressively targeted as there is seen to be the greatest visitation growth potential from these countries. folk 11 lessen tourist numbers from Americas (-13.5 %) and Japan (-12.8%), further Other Asia and Australia grew 15% separately that year.The Olympic success and low Australian dollar has provided a positive outlook for international tourism to Sydney.

§Target Markets are also grouped in untold detail and on the button; oSingle Income No Kids (SINKS) oDouble Income No Kids (DINKS) oGays oSenior Citizens oA produce taking kids for the day, custody of kids oHoliday makers oVisiting friends and relatives (VFR) oBusiness Travelers oSpouse whose attendant is at work buy the farm/meeting holiday oFree and indepen dent traveler (FITs) 2.Strategies §Channel! dodge (international) Below is the process, in stages, of an international tourist and at which points Sydney aquarium (SAQ) plan to reach the customer Customer abroad afield Overseas Inbound Hotel travel agency tour street girl airlines ground agency oUsually SAQ would assay to reach the customer right off to the customer, through major tourist guides such(prenominal) as Lonely Planet, and announce at Sydney airport when tourists arrive. oHowever, this has been changed repayable to... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper