Business Plan

Executive Summary Frozen yogurt is a treat that is enjoyed by millions of Americans all(prenominal) year. We feel carewise otherwise countries around the bighearted male should enjoy such a popular treat. France is cognise for their gelato and their phantasy pastries. Icy De brightens, our fixed yogurt pedigree beginning in genus genus Paris, is a subversive product that impart multifariousness the panache slew in France enjoy a shivery graceful treat. The people in France have been exposed to ii other shops, My Berry and It Mylk, which volunteer frozen yogurt. They offer barely two flavors, limited toppings, and awaken the customers oer a dollar for individually topping. Our competitive molding is to allow customers to choose from oer octet flavors of yogurt and everywhere twenty different choices of toppings. Customers get out alto fetchher be supercharged for how many ounces their cup ways, non by each topping, allowing customers to be adventurous and try blistery things without nonrecreational a fortune. Our end is to go into France and imbibe non only the attention of the people there, but also attract the American tourists that visit every year. To do this we unavoidableness to open our hold on in a interfering tourist domain to take hold of both types of people into our store. The airwave is soft and inviting as hostile to the competitors current approach. We found that the French like to sit down, relax, and talk at cafes and restaurants.

To accommodate for this, we fatality a large sitting area and to use the colors brown and fall blue. These colors realize off a tippy and calming sense that will allow customers to feel at ease whether the store is crowded or empty. We believe that by taking the above steps, we can amplify our market share by up to 60% because of the skirt we have that the other stores do not. We believe our store will be the it-store in Paris and the place people go to when they want a light and refreshing snack that involves being creative. I. Introduction Our product is something that is very parvenue to the French. We are bringing over the popular American treat,...If you want to get a unspoilt essay, order it on our website: Ordercustompaper.com

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