Sidney Myer and his brother, Russian immigrants, opened the first Myer store in 1900 in Bendigo.Am article about Myer

Sidney Myer and his brother, Russian immigrants, opened the first Myer stock in 1900 in Bendigo. They continued to prosper and opened another Myer store in 1908. After establishing themselves in Melbourne, the two brothers expanded the business climb up up in Adelaide and then eventually across the accomplished country. Myer now has 67 stores nationally and is a market handout leader in Australian retailing. They continually transform to rectify dispense their customers and their changing diverse needs. Myer Grace Bros is committed to forever having a broad merchandise selection and this has led to advanced and sophisticated ways of displaying products within their stores. In 1998, MGB launched Megamart stores, offering their customers with the widest cheat on of electrical and furniture merchandise with Megamarts low price guarantee. at once the MGB work force comprises of or so 25,000 employees nationally and their main(prenominal) focus is on high ad hominem tra ining and outgrowth for each individual. OBJECTIVE Recently due to customers making a move much towards shopping at specialty stores the watchword section sector is shrinking and the future doesnt look too scintillating for big de getment stores like Myer Grace Bros. so MGB is 1 a mission to lure customers back to its stores and to build the scar after some trying times. Firstly, as part of their dodging to rejuvenate the brand, MGB has recently launched a new go by dint of advertising agency Singleton Ogilvy and Mather Melbourne.

The campaign uses the line My life, my store and is aimed at giving co nsumers ownership of the store and its produ! cts. It signals a change, not estimable that MGB has changed, but that the change is constant. The most important topic about the campaign is that its part of an overall business dodge; its not an ad campaign in isolation. MGB desires to be more voguish and... Good insight into the Myer brothers business. A fairly firm and comprehensive overview of the business. If you want to get a full essay, enjoin it on our website: OrderCustomPaper.com

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