Future Trends of Human Resource Essay

1. Introduction What does the human resource information system look like in the future? It is hard to find an accurate answer for me. Every year, thousands of HRIS specialists trying to predict the future trends of HRIS and, of course, their prediction differ. However, despite of what prediction they had made, I think social media will play an important role in next few years. In this paper, I will try to discuss what social media means to human resource and discuss three major players in the field—Facebook, LinkedIn and Twitter. 2. Social Network Site vs. HR According to the 2011 Kelly Services Global employees Index research, published by the famous human resource service organization Kelly Services, social network site is becoming the â€Å"edge tool† in the future workplace. According to the research, social network site (SNS) is changing the way of life and work. It expanded its function from only entertaining to boosting working efficiency and enhancing the success rate of job applying. The research shows that over 80% of workforce is using SNS every day, while over 60% of workforce considers it as a work booster. According to the research, a lot of employees think they can develop an instant synchronized â€Å"expert tank†, from which they can acquire relative knowledge, skill and experience, so that they will be support by experts wherever, whenever. They also regard SNS as a pipe cleaner of the networking. By using SNS, they can manage their networking just within few clicks. It is a cost efficiency and personalized way. In addition, they also use SNS to relieve work pressure. According to the research, SNS is now penetrating to the area of traditional recruiting. The advantage of it includes no limits of time and space, cost efficiency and high reliability. The research indicated that over 90% active job seekers are now using SNS at least once per week. It also indicated that job seekers who age below 25 are more willing to use SNS as a tool to find job, while who age over 35 are more possible to find a job by using it. The research suggests that company should pay attention to what SNS may change the future workplace. According to the research, the most common worries toward SNS are affecting productivity, occupying internet and threating the information security. It also report that there are a lot of companies are now start using SNS to recruit, manage market, promote public relation and guide career development by setting new policies and using latest antivirus technics. 3. Facebook Facebook is a SNS launched in February 2004, owned and operated by Facebook, Inc. By the time of October 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device. According to the research, 23% of Facebook users check their account 5 times or more per day. By the time of May 2012, Facebook received more than 1.6 billion visits per week. There are over 1,000,000 links shared on Facebook every 20 minutes. If you regard Facebook merely as an entertaining SNS, you will be absolutely wrong. In the era of internet, Facebook is now developing different social platforms. It transforms its function from just connecting and entertaining people to job bank and social synergy. By Facebook recently launched job applying app â€Å"Jobvite†, people can find, refer, and match jobs to friends with Jobvite’s proprietary matching technology, providing better access to opportunities for job seekers and more quality hires for employers. Users can connect and apply to jobs completely within Facebook; and they can see their status in the hiring process at any time, creating a positive, transparent relationship for companies and candidates. By using another job applying app â€Å"jobandtalent†, users can discover and leverage their existing Facebook network to find job opportunities and stand out to top companies. Jobandtalent claimed that they are working with world top companies like Goldman Sachs, Deloitte and Google. The fact is that the data stored on Facebook not only including job relate area, but also including other areas, such as daily life. Employer can acquire 360-degree background information of candidates via Facebook. â€Å"It is easy to track record of candidates on Facebook. These records may imply personal interests, personality and other attributes† Said an HR specialist, â€Å"Traditional resumes are monotonous, like masks, but these records are alive and we can totally tell a difference.† It is not surprisingly true. Tell me if I wrong, if the records of a candidate show that he use the â€Å"f† word all the time, dare you or dare you not hire him? Job applicants like him will lose his opportunity from the beginning. Facebook is now challenging LinkedIn by this advantage. According to the survey conducted by Bureau of Labor Statistics, almost half of companies are now using Facebook in their recruitment process, such as Boeing and Dell. They use Facebook not only for job posting, but also for background investigation. However, research shows that there are different between social media behavior and real life behavior. It is to be studied whether it is reliable to investigate candidates via SNS. 4. LinkedIn LinkedIn is a SNS for professional people. Launched on May 5th, 2003, it is mainly used for professional networking. By the time of June 2012, LinkedIn reports more than 175,000,000 users in more than 200 countries. Monster is one of three largest job posting web site, however, its financial report showed a significant decline in business revenue. According to the market analyst, because of the blooming of LinkedIn, companies like Monster are losing market share in a large scale. Just like Facebook, LinkedIn founded upon the theory of Six Degrees of Separation. Also it was not designed for recruiting; LinkedIn became the major way to recruit in the U.S. by the time of 2006 and achieve profitability. LinkedIn is known as its high accurate matching rate. It can even â€Å"push† eligible candidates to employers by preset standard. According to the co-founder Reid Hoffman, it is more and more important for people to utilize their networking in the future. If you want to change you r job every two or three years, you have to maintain your networking to find new opportunities. SNS is the easiest way to do it. You don’t have to make call after call and desperate to find topic to cottoning up, you don’t have to visit people with gifts door after door. The only thing you have to do is just within few clicks, and you can make connection with people you want to. In his opinion, the value of LinkedIn is â€Å"concentrate in the value moment†. Also Facebook has more user base and more stickiness; it is not safe to say that LinkedIn is losing the game. The orientation of these two web-sites is different. The business scope of Facebook is wide and the â€Å"killer app† of it is social game and â€Å"Share†, while LinkedIn concentrate in professional occupations. In a way, the overlap of these two web-sites is small. People regard Facebook as â€Å"individual† and LinkedIn as â€Å"professional†. Compare to strong interaction of Facebook, LinkedIn is not that strong. However, this weak interaction as â€Å"professional community† is where it value lies. For the user of LinkedIn, log in every day and post threats is meaningless and way far from the identity of professional, it will only imply that you are not in the working status. In other word, user stickiness makes little sense for LinkedIn. In addition, compared to Facebook, LinkedIn is a real-name, high quality user concentrated SNS. In other word, the user group is rich and high-educated middle-aged professions. This user group is known as high business value. According to the statistics from Quantcast, in the United States, the proportion of user over 35 is over 70%, the proportion of user with bachelor or above education is over 75% and the proportion of user with over $100,000 incomes is over 39%, compared to Facebook with only 32%, 53% and 32% (Chart 1). Chart1 Demographic Analysis of Facebook and LinkedIn What’s more, in business related area, LinkedIn is highly recognized than Facebook. According to a research conducted by Jobvite, in job applicants who are now using or will use SNS to find jobs, more than 95% indicate that they will choose LinkedIn. Only 59% chose Facebook and 42% chose Twitter. In people who already find a job by using SNS, 89% of them used LinkedIn, 28% used Facebook. To sum up, although Facebook is now challenging LinkedIn in professional SNS area, LinkedIn is still No.1 in the field. 5. Twitter Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as â€Å"tweets†. Launched in July, 2006, the service rapidly gained worldwide popularity. By the time of 2012, over 500,000,000 active users generating over 340,000,000 tweets per day and handling over 1,600,000,000 search queries per day. Twitter has been described as â€Å"the SMS of the Internet† Unlike Facebook and LinkedIn, Twitter has its own characteristics. Firstly, there is a limit of characters for each tweet. You can only send up to 140 characters in one tweet. This limit made information fragmented. This kind of fragmented information eliminated the time of reading, and by this elimination user can spread their thought more accurately and more efficiency. Secondly, you don’t have to get â€Å"approval† to follow somebody. This character makes Twitter more like a broadcasting station. Users could follow the Twitter of their favorite celebrity, brand and company to acquire latest trend. Likewise, the later will use Twitter to improve public relation to the target user group. Thirdly, most of user write and read tweets by using mobile devices. That means you will get first hand news via Twitter. An interesting statistic shows that within Twitter, Facebook and LinkedIn, Twitter has second largest influence of commercial both in B2B and B2C. Facebook has the largest influence of B2C commercial while LinkedIn has the largest influence of B2B commercial (Chart 2). Chart 2 Influences in Commercial For human resource, Twitter has two major functions. The first function is to use Twitter to improve company image. More and more companies now hiring Twitter specialist to manage company Twitter. The other is to recruit. Compare to Facebook and LinkedIn, Twitter is more cost saving, speedy and simple. According to William Fisher, the founder of job searching web site TwitJobSearch, there are more than 340,000 jobs posting in Twitter per month. TwitJobSearch release two apps—Job-Deck and TweetDeck. Users can sort and find job posting related tweets by using these two apps. 6. Cites http://recruiting.jobvite.com/company/press-releases/2011/jobvite-launches-social-job-app-on-facebook-to-power-referral-hiring/ http://callcenterinfo.tmcnet.com/news/2011/10/03/5822750.htm

Ben and Jerry’s Case Study

This case study comes from the second edition of Business Strategy: an introduction published in 2001. It is very readable and interesting, providing students with insights into how two entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry tackled the almighty (at the time) Pillsbury and Hà ¤agen-Dazs, how they developed a brand to distinguish them from competitors which included a focus on people and giving back to society, and how they successfully used PR to come up trumps in the ‘ice cream war’.At the end of the case study you will find a series of questions for students to get them thinking critically about Ben & Jerry’s strategy from its humble beginnings to where it is now. The case also provides the opportunity for students to conduct research into the current state of play. They could find out how Ben & Jerryâ €™s have further developed their brand and product offerings (they now have ice cream counters in cinemas, they offer a full selection of Fair Trade ice creams, etc. ) and what competition they now face, if any.Students will find it helpful to read chapter 20 on social responsibililty and business ethics. They could also use this longer case study as a springboard for their work on the Strategic Planning Software (SPS), to which they have free access with purchase of the textbook. The beginning Ben Cohen and Jerry Greenfield became friends at school in the late 1960s in Burlington, Vermont in the North Eastern United States. Their reputation as the two ‘odd' eccentrics at school led them to form a strong friendship that would last for many decades.When they left school, both Ben and Jerry became ‘hippies' – social drop-outs who lived an alternative and unconventional lifestyle. They both grew their hair and a beard and together with their dog, Malcolm, they mo ved in together as flatmates. One of the interests they shared was in food and as they discussed various ways of making a living, they concluded that the two most exciting areas of fast food at the time were bagels and ice cream. Having established that the equipment needed to bake bagels would cost $40,000, the two men enrolled on an ice cream making correspondence course for the cost of $5 each.In 1978, having developed some basic ice cream recipes, Ben and Jerry set up a shop in a renovated petrol station in Burlington with a capital investment of $12,000 ($4,000 of which was borrowed). From the outset, Ben and Jerry wanted to produce a premium product and the fact that it was made from ‘fresh Vermont milk and cream' was stressed. The outlet was called ‘Ben & Jerry's Homemade ice cream' and to give the shop a unique and welcoming character, they employed a piano player to play blues in the background. Initially, the shop was a success amongst Burlington locals, many o f whom had known the men when they were growing up.The staff that Ben and Jerry employed were encouraged to take the same ‘hippiesh' view of business activity as the owners (‘every day was a party'), but the major competitive advantage arose from the uniqueness of the product. Whereas the majority of ice cream products were traditionally-flavoured, Ben and Jerry introduced unusual flavours with ‘chunks' to make the textures more interesting, such as fruit, chocolate, nuts, toffee and similar sweets. ‘Chunky' ice cream became the prominent feature of the new organisation's image. During the summer of 1978, customer numbers grew as the reputation of the shop and the ice cream grew.It was when the winter set in at the end of the year that the troubles began. Over the counter ice cream sales dried up and Ben and Jerry realised they would have to find other outlets for their products if they were to avoid bankruptcy. They persuaded a number of local grocers in Ver mont to stock the product in one pint tubs, but it soon transpired that a broader customer base would be needed. Having approached a number of national supermarket chains, Ben Cohen learned that the size of the business, not to mention his appearance and attitude to business, made the buyers reluctant to take stock from him.He was advised that he ought to seek to sell the ice cream to large independent ice cream distributors in neighbouring states who would then sell the product on to the major retail multiples. It was then that Ben and Jerry encountered a problem. The Pillsbury confrontation Ben approached the Dari-Farms corporation with a view to have it distribute Ben & Jerry's ice cream throughout the New England states. Dennis Silva, the company vice-president, agreed to take some Ben & Jerry's stock despite Ben's unconventional approach to business.In order to increase distribution further, Ben also approached Paul's Distributors where its chairman, Chuck Green, also agreed to act as a Ben & Jerry distributor. The market leader in the super-premium ice cream segment at the time was Hà ¤agen Dazs, which was then owned by the large US based Pillsbury Corporation. Pillsbury turned over $4 billion a year and had extensive food interests in addition to Hà ¤agen-Dazs including Green Giant (vegetables) and Burger King, the fast food outlet. Kevin Hurley, president of the Hà ¤agen Dazs subsidiary of Pillsbury, was the son-in-law of the company's founder, Reuben Matthus.Matthus had started Hà ¤agen-Dazs in 1959 in New York. He came up with the Danish-sounding name in the belief that it conjured up a feeling in the consumer of an exotic European brand. By 1984 when the confrontation with Ben & Jerry's took place, Hà ¤agen-Dazs held a 70% share of the super-premium ice cream market. When Hurley discovered that both Dari-Farms and Paul's were distributing Ben & Jerry's as well as Hà ¤agen-Dazs, he rang both Dennis Silva and Chuck Green. Although Ben & Jerry's still had only a tiny share of the market compared to Hà ¤agen-Dazs, Hurley was determined that the distributors he used were not going to help a competitor.â€Å"We didn't say to the distributor ‘You can't carry Ben & Jerry's. We asked them to make a choice'† said Hurley. â€Å"We just told them [Silva and Green] that they couldn't sell Ben & Jerry's and Hà ¤agen-Dazs. † This ‘it's us or them' ultimatum took the two distributors by surprise and it presented a distressing dilemma. â€Å"We were just stunned at this comment coming from Hà ¤agen-Dazs, this huge company where we were selling trailer loads of ice cream, versus this minuscule amount of Ben & Jerry's we were selling† said Chuck Green of Paul's Distribution. â€Å"They had drawn this line in the sand saying that we had to make a decision.†When Ben and Jerry heard of Hurley's threat, they arranged a meeting with the distributors to discuss the situation. In view of the potential of Ben & Jerry's, neither distributor wanted to stop taking their products, but at the same time, the thought of having Hà ¤agen-Dazs withdraw their supply could prove very damaging indeed. The three parties agreed that they would need legal representation if they were to take on the might of Pillsbury and they chose Howie Fuguet, a business lawyer who had spent his professional life defending large organisations. Like Ben and Jerry, Howie was an eccentric.He was said to have cared little for his appearance and had holes in his shoes. He agreed that Pillsbury had behaved in a curious way and sent off a letter to them setting out the nature of Ben & Jerry's grievance. Protesting that Hurley had acted unfairly, Howie wrote to the Board of Pillsbury. â€Å"It would be wishful thinking on the part of your subsidiary's officers [Hà ¤agen-Dazs] to imagine that it can bully Ben & Jerry's, stifle its growth and cause it to roll over† wrote Howie. â€Å"Ben & Jerry's represents a cla ssic entrepreneurial success story and its owners are aggressive.Hà ¤agen-Dazs will have to learn to compete on their merits in the market place. That is the American way and that is what competition is all about. † Notwithstanding the apparent ‘correctness' of Ben & Jerry's case, the legal odds were clearly stacked against them. If they couldn't beat the ‘bullying' Hà ¤agen-Dazs through normal legal channels, then another weapon would be needed. The ‘dough boy' campaign The key move was to make Pillsbury the target of the campaign and not Hà ¤agen-Dazs; Pillsbury was bigger and had more to lose. Since the mid 1960s, the symbol of Pillsbury was the Pillsbury ‘dough boy'.The dough boy was used by Pillsbury in its advertising and other corporate communications and was a valuable symbol of the company's identity. So as to avoid the appearance of an ‘ice cream war’ between two competitors, Howie proposed that they attacked the Pillsbury comp any by specifically targeting the dough boy. Accordingly, the What's the dough boy afraid of? campaign was launched, intentionally designed to appear as a ‘David versus Goliath' conflict where a small company (Ben & Jerry's) had been unfairly treated by a large ‘bully' in the shape of Pillsbury.â€Å"We didn't really know a thing about PR. We were just trying to survive† said Ben Cohen. â€Å"If we were going to go down, we wanted to let as many people as we could know what was going on. [We wanted to say that] the reason why you can't find Ben and Jerry's on the shelf is because this big corporation [Pillsbury] is trying to prevent you, the consumer, from having a choice about what kind of ice cream you want to buy. † The campaign included T-shirts, bumper stickers, bill posters and other media which all bore the statement â€Å"What's the dough boy afraid of? â€Å".Jerry launched a one-man campaign outside the Pillsbury headquarters in Minneapolis, Min nesota and it wasn't long before the local television news programmes started carrying the story on a regular basis. This made the public sympathise with Ben & Jerry's, but also provided a lot of free publicity for the company and its products. From its 17-strong legal department, Pillsbury assigned Richard Wegener to ‘get rid of' the ‘Ben & Jerry problem'. Wegener quickly realised the size of the task facing Pillsbury. â€Å"The publicity became bigger than the dispute itself† said Wegener.The reputation of Pillsbury was at stake and Wegener sought to bring a rapid end to the controversy. Realising that the campaign had grabbed the public's attention and the sympathies were predominantly with Ben & Jerry's, Wegener advised Hurley to back down. Kevin Hurley was persuaded to sign an out-of-court settlement agreeing not to coerce any distributors. The campaign was over and Ben & Jerry's had won. The controversy not only ensured the defeat of Pillsbury, it also acted unwittingly as an enormous amount of publicity for the Ben & Jerry's brand.After the victory The success of Ben & Jerry's after the Pillsbury confrontation was marked. The distribution channels were widened still further until Ben & Jerry's ice cream was supplied through supermarkets, grocery stores, convenience stores, and food service operations, as well as through licensed ‘scoop shops’ (shops selling just their ice cream), franchised scoop shops, and company-owned scoop shops. By 1992, the company's turnover exceeded $130 million and it was on the verge of international development into the United Kingdom.In the super-premium ice cream sector, a number of new and distinctive product flavours were launched including ‘Milk chocolate ice cream and white fudge cows swirled with white chocolate ice cream and dark fudge cows,' ‘Chocolate comfort low fat ice cream,' ‘Mocha latte' and ‘Triple caramel chunk ice cream. ‘ In addition, non-ice cre am frozen desserts were introduced including a range of ice cream ‘novelties', frozen yoghurts and sorbets such as ‘Chunky Monkey frozen yoghurt – banana frozen yoghurt with fudge flakes and walnuts.'The Ben & Jerry's name and the company's reputation for quality meant that the new products became quickly adopted by the market. The personality of the founders helped to frame the company's culture and its mission. Two important statements were released which described the company's approach to its business. In 1988, the company stated that â€Å"We are dedicated to the creation and demonstration of a new corporate concept of linked prosperity. † This was articulated via its Philanthropy Statement and its Mission Statement.Ben & Jerry's Philanthropy Ben & Jerry's gives away 7. 5 percent of its pre-tax earnings in three ways: the Ben & Jerry's Foundation; employee Community action Teams at five Vermont sites; and through corporate grants made by the Director o f Social Mission Development. We support projects which are models for social change – projects which exhibit creative problem solving and hopefulness. The Foundation is managed by a nine member employee board and considers proposals relating to children and families, disadvantaged groups, and the environment.Mission Statement – Ben & Jerry's Ben & Jerry's is dedicated to the creation & demonstration of a new corporate concept of linked prosperity. Our mission consists of three interrelated parts: wTo make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. wTo operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees.wTo operate the Company in a way that actively recognizes the central role that business plays in the structure of society by in itiating innovative ways to improve the quality of life of a broad community – local, national, and international. Underlying the mission of Ben & Jerry's is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for the individuals, inside & outside the company, and for the communities of which they are a part. Questions for students: 1.Identify the stakeholders that Ben & Jerry’s and Hà ¤agen-Dazs had in common at the time of the controversy. 2. Which of Donaldson and Preston’s view of stakeholders did Hà ¤agen-Dazs have at the time of the confrontation? Provide evidence from the case in your answer. 3. Which of Donaldson and Preston’s view of stakeholders did Ben & Jerry’s have in the case? Provide evidence from the case in your answer. 4. Comment upon the ethical behaviour of the two ‘sides’ of the Pillsbury dough boy campaign. Which side, if either, was right?

Ethical and Legal Issue in Nursing Essay

Describe the legal responsibilities of nurses in the work setting. Within the nursing license, the nurse is legally bound to practice within the scope of nursing that each state defines by a Nurse Practice Act (NPA). The scope includes upholding the patient bill of rights and total patient care. According to the NLN (Springhouse, 2004), â€Å"Patients have the right to information about their diagnosis, prognosis, and treatment — including alternatives to care and risks involved — in terms they and their families can readily understand, so that they can give their informed consent.† For the family of Marianne, it is the nurse’s professional responsibility, within the nursing scope of practice, to provide education to Marianne’s family. Springhouse (2004) states, â€Å"For best results, patient teaching should include the family and others involved in the patient’s care. If family members understand the reason for a patient’s treatment , they’ll be more willing to provide emotional support.† This education will ensure that Marianne’s husband will make an informed decision regarding his wife’s care and help Marianne’s children to understand their father’s decision. If the husband does decide to attempt surgery for the blood clot as recommended by the physician, then the nurse must ensure that Marianne’s husband understands the procedures along with the risks involved. The nurse is responsible for objectively documenting any plans of care and any actions taken relating to the plan of care. A nurse’s legal responsibility to the patient includes reporting incidents. In the case study where the nurse is called as a witness to a malpractice suit, the nurse failed fulfilled their fundamental duty of patient protection. Initially, upon witnessing negligent care from another nurse, an incident report was immediately filed within the healthcare institution. The nurse also took notes of the negligence the other nurse performed. According to Blais (2011), â€Å"When called into court as a witness, the nurse has a duty to assist justice as far as possible.† This duty will include answering questions regarding the incident. It is important for the nurse to remember that answering questions truthfully and objectively will ensure the appropriate justice will occur. Springhouse (2004). Nurse’s Legal Handbook (5th Edition). Philadelphia, PA,

Microeconomic concepts (LEVEL 4) Assignment Example | Topics and Well Written Essays - 1500 words

Microeconomic concepts (LEVEL 4) - Assignment Example The company operates 35 holiday parks and provides a wide range of holiday services such as bars and restaurants, sporting facilities, gaming activities and holiday resorts. Some of the internal factors that have made the organisation expand its market share include superior customer services, modern physical facilities, aggressive marketing efforts, excellent management leadership style and flat organisational structure. The company is geared at achieving its mission and strategic objectives. The external factors affecting the organisation include harsh economic environment, changes in technology, social environment changes, natural environmental protection issues and strict legal and regulatory framework. The company market structure is pure competition due to many competitors in the industry and availability of numerous substitutes. The company should differentiate the services, offer superior added services and extend the product portfolio in order to attain market leadership pos ition in the industry ((Tribe 2005, 176). Introduction Haven family Holidays is a tourism company that operates 35 holiday parks in the United Kingdom (Haven family Holidays 2012). The company boosts of the best facilities for the guests in camping and accommodation. Some services include sports clubs, live entertainment for guests and child-friendly venues and activities for kids. Additional activities include swimming programs, football and basket ball coaching (Haven family Holidays 2012). Business objectives Haven family holidays provide three specific types of holidays that include self-catering, caravan and camping and half-board. The company is the largest provider of domestic holidays in UK with recreational parks spread across England. Some of the products offered include luxurious holiday resorts, sporting facilities, corporate conference facilities, and meals (Haven family Holidays 2012). The objectives of Haven family holidays include growing the profits of the company e ach year in order to provide guests with additional value added services. Another objective is to ensure and environment whereby resources are utilized effectively and employee welfare is maintained through fulfilling jobs (Haven family Holidays 2012). Haven Family Holidays is also committed to providing holiday resort services in a safe, secure and environmentally-friendly manner in order to improve the attractions to the holiday resorts (Haven family Holidays 2012). Internal factors affecting Haven family holidays The internal environment consists of factors that are within the management control. Any business organization can alter the internal factors in order to attain competitive strength in the industry. I believe that some of the internal factors affecting Haven Family Holidays include human resources, physical facilities, the leadership capability, the mission and objectives of the organization, the corporate culture, the marketing activities, customer loyalty, the organiza tional structure and research and development activities. Haven Family Holidays attracts and retains qualified personnel in all business processes. In my

Summary Assignment Example | Topics and Well Written Essays - 250 words - 35

Summary - Assignment Example Furthermore, the author of this book found out that manual labor is not interesting, and it is taxing and degrading. She asserts that the constant and repeated movement of their bodies is able to create a risk of repeated injury. Furthermore, these people suffer from too much body pain, but they have to hold on. Ehrenreich (22) further explains that the management of these manual laborers normally frustrates the work input of these workers. This is because they give these employees pointless tasks, which make their experiences to be miserable. Ehrenreich (27) talks against the questionnaires and personality tests which are designed for purposes of weeding out employees who are not compatible with the organization. The author argues that these activities are a violation of the liberties of the workers, and they deter potential applicants, from applying. Furthermore, these activities have very little impact in improving the work performance of an employee. The author further asserts that in areas where there is a sign, that help is needed, does not necessarily mean that there is a job opening (Ehrenreich, 33). It aims is to make people apply for the jobs, so that there would be a pool of applicants when a vacancy arises. This is on jobs that have a high labor turnover. The author of this book concludes, by denoting that low waged employees are not living off the generosity of the wealthy, instead, it is the wealthy who are living off their

Enterprise and Entrepreneurial Management Assignment - 4

Enterprise and Entrepreneurial Management - Assignment Example The business planning process consists in following some step by step processes which needs to be documented for an organization to have a clear insight and direction for work. Critical appraisal of the business planning process The business planning process has a lot of loopholes and most traditional business plans are criticized to be overtly formal and rigid. Here we will critically appraise a business planning process. Idea generation The first step of a business plan is the visualization of a new product or service which the enterprise desires to provide. In fact it outlines the key to future growth prospects. However, before taking a decision as to which product or service should be started, a thorough market research including customer’s preferences should be conducted. Most organizations rely on the traditional methods in order to research on the idea generation and come to a decision. The traditional techniques are usually based on the inputs provided by customers and these may be extremely biased. These techniques identify a target market for the product or service and randomly conduct a customer focused survey to come to a conclusion (Lilien et al. 2002). Another key barrier to the idea generation process is that firms may hurriedly decide and document a product or a service idea. In this case thorough research may not have been conducted probably due to lack of skill and knowledge and faulty processes (Flint 2000). Hence; most business ideas may never be implemented. Other constraints faced by firms may be with reference to garnering sufficient funds to start a business. If the firm is not able to procure funds then the business idea is scrapped and the top management has to again come out with a new business idea. Strategic objectives The next step in the business planning process consists in setting short term and long term goals and strategies. It is very necessary to set up goals so that a pre determined path can be chalked out to attain strategic objectives. However, most planners may come up with highly unrealistic and unattainable objectives. This is one of the principal reasons for the failure of the business planning process. This may occur due to the fact that the top management team has a divided opinion or is not wholly involved in the planning process (Mintzberg 1994). Also the planners have to work under uncertain market conditions and hence they need to monitor the goals from time to time. Most firms do not bother to discuss and make changes to the pre determined goals and this may lead to failure of the business plan. Market analysis and research The organization needs to thoroughly research the customer market by conducting a SWOT analysis. A SWOT analysis is a thorough research conducted with reference to identifying the strengths, weaknesses, opportunities and threat of the product market and the customer market. The main problem encountered in a market research is that the data collected may be outda ted or irrelevant for the purpose. In this case, the results generated on the basis of the research may be biased or flawed. Another problem organizations encounter is with the location

Charater notebook Article Example | Topics and Well Written Essays - 750 words

Charater notebook - Article Example Additionally, Corie illustrates the theme of change as she seeks to change both Paul and Ethel’s preferences to conform to her own specifications. Consequently, she manages to change her mother’s view towards dating again, as the play reveals that Ethel spent the night at Victor’s house after the blind date. (Simon, 1964) After an argument with Paul, Corie manages to throw him out of the house and as a result of the alienation, Paul takes to drinking and adheres to Corie’s specifications of animproper and undignified man. The play is built on the concept of transition as each character tends to transition into new attributes after a different encounter in the play. Ethel was reserved about the blind date between her and Victor and during the blind date, Paul and Ethel sit on their chairs as Corie and Victor dance with the belly dancer. The twist in character changes sees Ethel step out of her comfort zone and spend the night with Victor on their first encounter a fete which Corie would not have anticipated. Paul decides to walk on the snow bare footed irrespective of his prior reservations stating that the snow was 17 degrees. With respect to the circumstance focused on in the play, the author illustrates the theme of change in the different acts. In act one, Corie notes Paul’s conservative attributes and states some instances where his reservations conflicted with her needs. She notes that while they were in a party, Paul kept staring at his coat instead of mingling with other people who were present.Paul is calm, reserved and dejected and only conforms to a given lifestyle due to factors derived from his career and general outlook to life. He appreciates order and is very reserved when he is in contact with new people, he comes across as a shy person but it is revealed that his line of work forces him to embrace his character. In one of their arguments, Corie states that Paul is just a

The Old Testament vs the New Testament in The Scarlet Letter (OLD) and Essay

The Old Testament vs the New Testament in The Scarlet Letter (OLD) and Moby Dick (NEW) - Essay Example The effect of sin upon the human soul is the prevailing theme in Nathaniel Hawthorne’s Book: â€Å"The Scarlet Letter† and he examined the unforgiving attitude of the Puritans towards sin in their treatment of adulteress Hester Prynne and their cruel punishment, which is akin to the harsh punishment and judgmental attitude of God as portrayed in the Old Testament. On the other hand, the book â€Å"Moby Dick† was written during the era of Protestantism when people were exhorted rather than coerced into conventional morality, where independence of thought and religion had set in and man was allowed a greater degree of flexibility in the wages for his sin, as exemplified in the New Testament through the teaching of Jesus where even the most grievous sinner could seek and find forgiveness. The quality of flexible thought is portrayed in the differing perspectives of the white whale that are presented in the book, Mody Dick. It may be viewed as an agent of evil or of good, depending upon the perspective of the viewer. This is the essence of the difference between the Old and New Testaments as well. As opposed to the harsh wages of sin in the Old Testament, the New Testament offers forgiveness to those who believe, therefore the wages of sin will depend upon the attitude of the sinner. The contrast between the attitude towards sin that is reflected in the old and New Testament is also revealed in the two works â€Å"Scarlet Letter† and â€Å"Moby Dick† with the former representing the path of the Old Testament and the latter the path of the New Testament. Hawthorne’s book centers around a female protagonist Hester Prynne, whose husband is captured in America and is away for many years. Hester commits adultery but refuses to divulge the name of her partner, who is later revealed to be none other than the priest of the community – Arthur Dimmesdale. Hester is publicly humiliated by the rigid Puritan society

GoodWill Essay Example | Topics and Well Written Essays - 1500 words

GoodWill - Essay Example Life skills training and counseling, elements of GoodWills core services, help to prepare individuals for the demands of the workplace. Many GoodWill agencies also provide assistive technology devices and training to eliminate barriers for people with disabilities such as vision or hearing impairment and paralysis. (Lysecki 2005) The organization serves individuals with physical, mental and emotional disabilities, as well as those with disadvantages such as welfare dependency, illiteracy, homelessness or lack of work experience. In 2000, the agency began implementing a $20 (m) million grant from the U.S. Department of Labor to provide training and support to place welfare-to-work recipients in temporary Census and permanent community jobs. So far, GoodWill has exceeded the goals of the project, serving 15,175 participants and placing 5,180 of these in competitive employment. GoodWill also established national partnerships with Bank of America and CVS/pharmacy to recruit and train individuals for a variety of jobs at these companies. GoodWill placed 77,895 individuals with disabilities and other disadvantages in competitive jobs; they earned $973.4 (m) million in salaries and wages. "We want to make sure that we are helping people develop a lifelong career plan through education and career development opportunities," says Samuel W. Cox, Interim President and CEO of GoodWill Industries International. "We have the flexibility to meet the needs of the individuals while meeting the needs of employers. Our efforts boil down to building lives, families and communities one person and one job at a time." Over 42 (m) million people donated clothing, household goods, computers, cars, and other items to GoodWill, generating $941.1 (m) million in revenues for GoodWill programs. GoodWill sells its donations in 1,869 retail stores across North America and on its Internet auction site, shopGoodWill.com. GoodWills retail stores earn more than 50 percent of

Nike's Case Study Example | Topics and Well Written Essays - 250 words

Nike's - Case Study Example The company lacked the diversification on its products and produced products for only some specific consumers. It shunned sports like soccer, rollerblading and golf and focused more efforts on making shoes for basketball and track market. This lead to falling of the sales in the market and the company realized that it had to increase its sales. As a result, the company took its designs and marketing competencies and crafted new lines of shoes for its consumers. It lined a new line of soccer shoes and started winning a big market share from the soccer market. The company lacked competences in marketing and design. To improve on it design it purchased other foot wear companies that were complimenting its products. The company lacked a marketing design of convincing its customers that its products were the best. Nike is now searching for new market acquisitions to improve its market share (Henderson et al, 2). The focus of developing new products for new market segments has proved to be a

A Second Chance Essay Example for Free

A Second Chance Essay It was my chance to prove myself; I was about to go out there and audition for a talent show through singing and playing the piano. I was so sure that I would do it, since I knew the judges personally and they were already aware that I had the talent. I haven’t actually practiced the song as much as I was supposed to, but I was certain that I would know it properly since I have practiced before several times. I was waiting for my turn, and while I was waiting, I was starting to get nervous and tense about the whole thing. When I was up, I took a deep breath and started playing the song. The first thing I did wrong was mix up the notes. The first time was excused as it was thought to be normal and that everyone makes mistakes. The second time was also excused, the third, the fourth.. It was starting to get irritating. Other than the note mix up, when I started to sing, my voice went too high and I started to get out of breath. In addition to this, I forgot and mixed all the lyrics of the song. This made me stop in the middle of the song excusing myself for all the mistakes that I’ve done. Since the judges were my friends, they were totally understandable; they realized that I was nervous and that I am good at this, despite my failed efforts. This made me feel miserable. I have failed to preform something I have known and been playing for almost a year. I couldn’t sing the song without making a word mixup every now and then. I informed the judges the next day that I would like to audition again, and this time I was going to do it right. The minute I told them I was going to audition again, I went home searching for a completely different song to preform, and this time I was going to focus on singing it only. I found the perfect song, and once I did I started practicing on it. I have noticed that the last time I auditioned, I was nervous when my turn was up, so I decided to ask different people I knew to hear me out, and anytime I would get nervous I would randomly start singing, to try and overcome my fear of preforming in front of a crowd. When the day of my second audition finally arrived, I was assured that I would do it this time, given the fact that I have practiced beforehand and tried to overcome my fear. The minute I preformed, I felt a tinge of nervousness, but then It was like I was preforming to myself, not scared at all. I was confident enough and because of this I did a good job and the judges loved it. This made me realize that once you set your mind on something, even if you fail it once, you can always achieve it. If you have the will to do it, you will succeed. The second thing I realized was that you should always, ALWAYS make sure you are prepared for any situation that may arise, even if you think you know how to handle it. After all, practice makes perfect. This has made me believe that I should never give up on where I want to study, and even if I don’t get accepted the first time, I can work harder and apply again, I have nothing to loose. I should believe in myself and prepare myself for what’s ahead and will hopefully succeed.

Human resources Essay Example for Free

Human resources Essay Sales and profits Human resources can improve sales and profit within the business. This is because the HR department itself are in control in terms of Hiring (including recruiting candidates, the interview process, negotiations, and signing contracts. ) So technically speaking if the HR department hired a sales man that was not up to satisfaction and was lacking sales. Then this may have been down to HR department not being thorough enough at the interview or their person specification. I believe the business should overlook the HR department and see what may need tweaking. I believe doing this would potentially help the measurement of sales and profit within the business. Because hiring a well-earned applicant for the job would be there will be more sales/profit. There are many technical resources that may help aid sales and profits to increase within a business. One technical resource that could potentially increase sales and profits is the use of software for a development of a website. Nowadays the majority of the population has some type of computer. Having a website for your business can be very effective, businesses may use a website to either sell their products/items or they might just use it for promotion and advertisement purposes. One may be effective more the other depending on the type of business. Although at the end of the day both ways in which you use a website for your business is effective. As it will promote it to a wide range of audiences that have access to the web, this then would result in sales and profits potentially increasing. Physical resources may be necessary if the business may need publicity for it to operate. For example, having a branch. More customers are more likely to join a ‘firm’ if you have a branch and by this time the finance could potentially increase gradually, therefore improving sales profits. Financial resources can help monitor the finance within the business. A business needs to insure that they have enough money so that they are able to order stock/products e. c. t. They also have to insure that they are monitoring the money effectively so that they have money for bills, wages and other expenses. I believe using financial resources can help aid a business’s profit and sales just by monitoring effectively. Customer base The HR department are in control of the Promotions and raises within the business. If for example a group of customers come on a regular basis to buy various products for a specific price. Then if one day HR decides to raise the cost of product doing this could potentially damage the customer base. This is why it is important for the HR department to ensure that they have regular promotions within the business they should also only raise the product items if it is completely necessary, otherwise it could affect suppliers or other customers that are In businesses ‘customer base. ’ Carrying this entire out could defiantly aid the customer base. Having technical resources available means that the business is able to keep a customer base. This can be done by customers be able to use a website for latest information or they can get updated emails e. c. t. I believe ensuring a business has an email system and website is important as it can maintain a customer base for people that are interested. A business should use physical resources to set up a customer base. There are many physical ways in which you can set up a customer base or help get one together. As a business you should always be on the hunt for new customers and seeking methods to bring them to your door. If you are not consistently looking for opportunities-s to build your customer base, your business could fall off of the growth track. One really popular way to start up a new customer base is it to use Twitter, Facebook, Google+ or LinkedIn. It all depends on whom you are targeting for business. Managing financial resources is about getting the most from the resources you have available. It involves implementing resource management procedures and it also controls and can include managing costs and maximising opportunities. A customer base can be managed and improved by using a bank loan or some type of finance resource. Using this investment business should use it to promote/advertisement their company, doing this could potentially help create or increase a customer base. Employee satisfaction and staff turnover HR department could potentially help aid the employee satisfaction within a business. This is because HR are in control off the employee, HR have the power to dismiss an employee they also have the power to promote an employee. The HR should ensure that all the employees are comfortable in their job they should do this by using questionnaires at the end of the month for employees to fill in, I believe doing this could potentially increase the employee satisfaction that they have on the business. HR should include special days once a month and include a paid meal for all employees; this could potentially raise employee satisfaction. Staff turnover is controlled by the HR department and Therefore they are in control in terms of employing new employee’s e. c. t. Although HR should be well aware and only employ employees that meet the full requirements for the job. Technical resources can make the work place more appealing and may satisfy employees. For example having computers in an office for employees to work on will satisfy them. Although if for example the work place did not have computers, employees may feel unsatisfied and they may feel uncomfortable this then may result in employees quitting their job. That is why it important for every work place to ensure that they have technical resources within the work place if necessary. Ensuring that the work place has computers and other technical resources may positively affect the staff turnover within the business. It may result in receiving a good reputation in terms of having good equipment and resources within the work place. Employee Job Satisfaction surveys allows an organization to understand their employees. Employees often act on the basis of their environment, the behaviour of their colleagues, and management policies. Employee satisfaction and retention surveys can give management the knowledge and tools that directly impact the bottom line and business outcomes and doing this could potentially build positive employee relations and a positive work environment. This could later down the line increase staff turnover as employees by feel comfortable and like their job more this therefore will potentially increase staff turnover. Finance within a business can increase employee satisfaction. For example if the work place is poor businesses should use financial resources to sort it out, if left poor employees may feel ‘unsatisfied. ’ This also could result in staff turnover to decline. Customer satisfaction The HR department are responsible for hiring employees with respect. The HR department should ensure that before hiring an applicant that they show good customer communication and they should also have a good experience with customers. Also ensuring that the applicants have these qualities is important especially as a sales man. Having attitudes towards customers would defiantly affect the businesses customer satisfaction in a whole. Tasks in hand cannot be completed without these vital technical Resources. For instance; if computers or any other technical resource is damaged or not working for a particular reason then, this may effect customer satisfaction. With physical resources there would be no customer satisfaction. Physical resources are known to be the resources made by man through his abilities and skill. The technology, buildings, and many more products. Therefore if the building layout is poor this could result in customers not being satisfied. Finance resources can be used to aid customer satisfaction. A small group of member can be funded by finance resources to carry out customer surveys this can be used to help manage customer satisfaction within the business. Customer satisfaction is down to the service and the quality of the service. This can be managed and potentially increased by using financial resources to improve the quality and the service. Levels of efficiency Human resources departments play a critical role in contributing to the Overall productivity and efficiency of an organization. As HR helps to build a stronger workforce through better recruiting, training and retention, the Workforce helps drive the efficiency of the business as a whole. Levels of efficiency can be improve and measured. This can be measured by using technical resources. For example using a piece of software such as ‘excel’, this type of technical resource can help businesses record figures e. c. t. Also using this piece of software could potentially improve the levels of efficiency within the business. Levels of efficiency can be measured using technology (physical resources. ) Businesses can measure the efficiency using computers. Measuring the levels of efficiency is important as business are able to see an overall view of the businesses performance/efficiency Finance resources can help increase the levels of efficiency. There are a number of ways in which this can be increased. The business should see where which area is falling and they should invest money into this to resolve the problem. 2 June 2013 From: UkAdvisers Subject: Measures of performance and resources Introduction Definitions: Performance measurements: A sale is something that is sold for generally money. Although profit on the other hand, is money that is made through services it also excluding all expenses. A customer base is group of customers that come on regular basis and is serve by the business or service. Employee satisfaction is important is any business without it a business will lack employees working. What is does it mean? Employee satisfaction is how an employee feels in terms of their workplace/job role. Staff turnover is the amount of staff joining and leaving the business. Customer satisfaction is similar too previous performance measurement, although customer satisfaction in a whole is how a customer feels about the business overall. The definition behind the levels of efficiency within a business is in other word the overall performance of the business, for example efficiency within a workplace is the time it takes to do something. Efficient employees and managers complete tasks in the least amount of time possible with the least amount of resources possible by utilizing certain time saving strategies/methods. Resources: Physical resources are known to be the resources that are made by man through his skill. The technology, buildings, and many other products that are made by man are just some examples of physical resources. Financial resources concern the ability of the business to finance its chosen strategy. An example of this is a strategy that requires investment in is things such as new products; distribution channels and working capital these will all place great strain on the business finances. Human resources (HR) is a department within the company that is responsible with finding, screening, recruiting and training job applicants, as well as employee programs. Technological resources are such things as software, designs, music or text. Findings: I believe for ‘sales and profit’ the important resource for this is technical resources, the reason I have chosen this as the most important resource for this performance measurement is because within this resource businesses will fail to get the business on-line they will also will be unable to measure the sales and profit within the business this potentially could then damage the business. I have chosen finance resource as the least important resource for sales and profit, the reason I done this is because although finance could potentially help a business it can also damage a business in terms of paying back interest, businesses may out take various loans or other types of finance and then struggle paying it back due to the large amount of interest (%) attached. A customer base is important in a business and in my personal opinion I believe that again ‘technical resources’ are the most vital compared to the others. This is because nowadays a large percentage of the population have internet and visit social websites such as; Twitter and Facebook. If a business had the right technical resources available then depending on the business having Facebook for example and starting up a Facebook fan page or customer page could potentially increase a customer base or it could maintain a longer existing customer base. The least important resource that would slightly affect a customer base is using finance resources. I believe that using finance wouldn’t maintain a customer base or increase a customer base unless used for promotion etc. Employee satisfaction is important if businesses want employees to stay working. This is why I believe physical resources are the most important resource. The reason I believe this is because handing out questionnaires to employees for feedback and improvement’s will reassure customers and make them feel more comfortable it will also give an opportunity to employees to get their point across about something they may not like within the business. The least effective resource for this is technical resources, having few technical resources may not mean that employees will be unsatisfied, also the business may not necessarily need technical resources for its purpose. Human resources (HR) in my opinion is the most important resource for satisfying customers, this is because HR are responsible for hiring well-respective and well suited people for the job. Without this customers may feel unsatisfied with their service or their talk with an employee. I also believe that ‘finance resources’ are the least important; this is because you can’t realistically fund customer satisfaction. Levels of efficiency again HR are responsible for who is hired and therefore if HR are not thorough enough with their recruitment process it may result in the company receiving an employee that is not suited enough for the job role this then would mean that the levels of efficiency within the business may decline. Conclusion: In conclusion, In my opinion I believe that human resources is the most important resource within a business and the most effective this is because HR are in charge of employee and their motivation and it also improves organizational productivity, if employees are well remunerated, with good salaries, wages, bonuses, and other fringed benefits such as housing allowance and medical allowances. This type of attitude motivation drives an employee to work as if it where his company, and thus in the long run the business will start too increase productivity. I believe that having a good motivation for something helps a person succeed. Evaluate the adequacy of accounting ratios as a means of monitoring the state of the business. (UNIT 2 D2) This is an informal report and the structure of the main section is as follows: (a) Introduce the accounting ratios. Which main areas do they measure? (Profitability, efficiency, liquidity). Why are these important? (b) How are these used to monitor the state of the business? (compare to last year, to plan, to similar businesses, to industry average) What problems might there be in using the ratios in these circumstances? (c) What cant be measured with ratios that would be considered as relevant to measuring the state of the business? (e. g. environmentally friendly, staff motivation). Explain some examples. How important are these things when measuring the state of the business? Conclusion Given all of the above, how useful are accounting ratios to help you measure the state of a business?

Explore the ways in which Isobel Dixon and Mervyn Morris express their personal feelings in their poetry

Explore the ways in which Isobel Dixon and Mervyn Morris express their personal feelings in their poetry Explore the ways in which Isobel Dixon and Mervyn Morris express their personal feelings in their poetry Little Boy Crying by Mervyn Morris and Plenty by Isobel Dixon both explore the vivid childhood memories and experiences of the poets. In Little Boy Crying, a father deals with the troubles of raising a and disciplining a child; whereas in Plenty, Dixon describes her youth when she and her sisters could not afford the things they so greedily stole behind their mothers back; finally comparing it to her prosperous present. I will explore how the poets use imagery and language, voice and tone, and structure and form to create effects and convey their experiences. Little Boy Crying is based on a fathers true story revealing the how he once treated his son. It depicts the themes of sadness, remorse, and love. Morris describes his battle with fighting the regret he feels for slapping his son because he loves him so much, longs to lift you, curb your sadness. This is perhaps to depict the contrast between the two emotions and the danger of what happens when they collide. At first, the reader empathizes with the boy, however, as the poem progresses and the fathers situation is understood, the reader begins to empathize for him as well. Plenty, is based on Dixons chaotic youth with her sisters. It explores the themes of chaos, restriction, and realization. Dixon writes about her memories of the past, often referring to her mothers anger over the chaos she and her sisters create by ignoring the mothers restrictions, her lips anchored down not knowing then it was a clasp to keep us all from chaos. This shows that as you get older, you realize the importance of order and begin appreciating your parents hard labor. Mervyn Morris use of powerful language helps the reader relate to the situation described. The title, Little Boy Crying, already provokes a sad image of what is forthcoming in the poem, creating an instantaneous dramatic effect on the reader. In the first stanza, Morris expresses the changes which his son undertook since the slap, mouth contorting, laughter metamorphosed, and frame so recently relaxed now tight. The word metamorphosed, exemplifies the rapidity of the change of the boys facial expression, creating a more powerful image of the emotions the boy is feeling. These changes quickly introduce the reader to the circumstances. Powerful imagery of water is seen in the phrase swimming tears, splashing your bare feet, where sibilance and personification of the tears have been used to invoke a more dramatic sense of the boys misery. The phrase quick slap stuck, creates a more sped up and violent interpretation of the happenings; and the use of onomatopoeia in slap, creates a more graphic scene. Overall in the first stanza of Little Boy Crying, many sad and angry words are used to create a depressed mood: Howls, frame tight, frustration, swimming tears, and guilt or sorrow. Such powerful phrases are used to invoke a more immediate effect of grief and a relation to the situation by the reader. The reader becomes more compassionate and understanding of the characters. In the second stanza the father imagines himself in the sons position, alluding to the fairytale Jack and the Bean stalk, evoking powerful imagery of hatred as well, The ogre, grim giant, colossal cruel, Chopped clean the tree [the fathers] scrambling down. The use of alliteration of g in grim giant and c in colossal cruel, places emphasis on the phrases to describe the pure hatred the father thinks the boy must feel against him, signifying that he knows he is being mean and understands his decisions were harsh. The reference to a well-known fairytale increases the readers ability to relate to the situation and creates a more vivid scenario. In the third stanza, the line You cannot understand, not yet demonstrates that the child does not acknowledge the fact that his father is teaching him a lesson. The father seems very guilt struck and at fault that he had to take such measures to teach a lesson, The hurt your easy tears can scald him with. The boy does not realize the pain his display of sadness causes his father, who obviously takes no pleasure in making his son cry. The father seems to regret his actions however stays firm to teach the lesson, Longs to lift you, curb your sadness. The alliteration of l emphasizes the longing however the father stays strong to ensure his son is raised with the correct values. The last stanza implies the little boy has been playing in the rain, you must not make a plaything of the rain. This line has several meanings such as the immorality of trying to get sympathy by crying. On another level, it could be the father instructing himself to take his lessons more seriously and his need stay firm to show discipline. Isobel Dixon also uses powerful imagery and language to convey her messages. The title itself contrasts with nearly the entirety of the poem as poverty has placed them far away from Plenty. Isobel Dixon creates an intense mood using vivid description early on in the poem. In the first stanza the reader is introduced to Dixons memory of an enamel tub, age-stained and pocked upon its griffin claws, never full. Such an image conveys the impression that that the family cannot afford proper equipment such as a bathtub and is unable to fill it with water as it is too costly and in short supply. Water is recognized as a representation of their deprivation from basic necessities in the ongoing expanse of drought where dams leaked dry and windmills stalled. The alliteration of d in the phrase drought where dams leaked dry, enhances the effectiveness of the image created by making them more prominent in the description. The stalled windmills are subsequently compared with the mothers smile, Like mommys smile. This infers that her smile has stalled. Dixon uses metaphors to describe her mothers frown, a clasp to keep us all from chaos. The metaphor is used to create a more vivid image of the mothers efforts to keep the family together. Additionally, the onomatopoeia of the word clasp creates a more powerful picture. Many cases of sibilance are found in the phrase she saw it always, snapping locks and straps, the spilling: sums and worries, shopping lists The ongoing repetition of the consonant s creates an almost explosive ringing. The poet uses contradictory phrases to exaggerate their meaning in the oxymoron, each month was weeks too long. A month is always an exact number of weeks long; however Dixon implies that they never had enough money to cover an entire months worth of spending. In the penultimate stanza, when describing the present, Dixon uses enjambment in the line waters plentiful, to excess, almost, here./ This creates a slower progression in the poem and exemplifies how she is disregarding all her previous worries about taking another precious of water. Little Boy Crying, is written from the voice of the father; however it changes perspective several times. In the first stanza, the father is observing the reaction of his son. In the second stanza, the father attempts to view the situation from his sons point of view. In the third stanza a third-person view responds to the happenings, explaining the fathers feelings. In contrast, Plenty, is written entirely from Dixons point of view. She writes in a voice which seems apologetic because of all the disorder she now recognizes she caused, not knowing then, and we thought her mean. Later, she compares it to the present, where bubbles lap my chin. Even though she is grateful for the present luxury in her life, she misses her childhood, miss my scattered sisters. In Little Boy Crying, Morris uses long sentences with small amounts of punctuation to create tension and make the reader keep reading. The first stanza is composed of seven lines, however only one sentence. The stanza length is a little beyond average, and the last stanza ends abruptly as it consists only of one line. Ending a poem with one line creates force and stress to the line, making the reader consider it more. The use of enjambment establishes a greater emphasis on the word previous to it, such as howls, frustration, and tears. This is done to put pressure on specific words, empowering their meaning and adding importance to their effect. They become more noticeable than the rest of the words In Plenty, Dixon uses normal length sentences and stanzas, which contradicts the chaos depicted in the poem. She does not use very much enjambment, creating an ongoing flow of reading. Her use of punctuation varies greatly as in the fourth stanza; three full-stops are used. On the other hand, in the fifth and sixth stanzas, altogether only one full-stop is used. This creates tension when its needed and adds a story-like effect. Little Boy Crying, by Mervyn Morris and Plenty, by Isobel Dixon both delve into the moving childhood experiences they have. In Little Boy Crying, a father resists the urge to apologize to his son for disciplining him; whereas in Plenty, Dixon describes her chaotic youth with her sisters; finally comparing it to her present. Little Boy Crying explores the themes of sadness, discipline, and regret. Plenty, explores the themes of chaos, restriction, and realization. Both poems have their underlying messages such as in plenty, where patience helps us all deal with many of lifes everyday problems. In Little Boy Crying, one learns the difficulty of punishing a child even though it is for the greater good of them.

Morality of Premarital Sex by Religiosity and Generation Essay

Morality of Premarital Sex by Religiosity and Generation Abstract Premarital sex is an issue that most teenagers and young couples face as they enter new phases of their relationship. The purpose of this study is to determine if there is a correlation between acceptance of sexual relations before marriage and religiosity or generation. This study is a cross-sectional, secondary analysis of the variables PREMARSX, RELPERSN, and COHORT (which was recoded into three generation categories), which were extracted from the 1998 General Social Survey (GSS). Data analysis of the three variables was performed using the Statistical Package for the Social Sciences (SPSS) 10.0, applying Pearson's chi-square as the test of statistical significance and Cramer's V as the measure of association. The results of this study indicate that very religious people are more inclined to view premarital sexual relations as always wrong. When compared to the three generation categories, no significant correlation existed. Introduction Most couples have asked themselves whether or not sex is the next step in their relationship. It enters into both teenage and adult relationships, creating pressure for teenagers to be considered cool by peers and pressure for adults to make a commitment. For some, sex is the basis of the relationship; for others, it is not even an issue until marriage vows are proclaimed. One may conclude that people's views of premarital relations stem from their parents' teachings, from their siblings' influences, from their peer or social groups, from their religious background, or from the era in which they were raised. (â€Å"Teenage Sex, Friends and Family,† 1994, p51) As sexually... ...-------------------------------------------------------------------------- Not Wrong At All 51.69 45.20 42.62 47.48 52.17 --------------------------------------------------------------------------------------- n= 89 427 61 139 69 --------------------------------------------------------------------------------------- Chi-Square = 12.30, df = 12, p>.05; Cramer's V = .077 --------------------------------------------------------------------------------------- We can observe from the table above that there is no relationship between PREMARSX and DEGREE. The chi-square value is 12.30 and is not significant at the .05 level. The Cramer's V indicates that there is a negligible association between the variables with a value of .077.

Study Of Crabs To Intertidal Stimuli :: essays research papers

INTRODUCTION-   Ã‚  Ã‚  Ã‚  Ã‚   Since its itroduction to the New Jersey shore in 1988, the western Pacific shore crab Hemigrapsus sanguineus has spread to inhabit rocky intertidal locations along the Atlantic coast from Massachusetts to North Carolina (McDermott 1998). Many reasons have been proposed to explain the rapid spread of this non-indiginous species. For example, it has been shown that H. sanguineus has longer spawning periods along the mid-Atlantic coast than it does in its natural habitat in the western Pacific Ocean, due to a more favorable climate (Epifanio et al 1998). For this reason, these crabs are able to spawn more times per season than indigenous crabs, providing one possible hypothesis for their population explotion. For this species to expand its range along the Atlantic coast, it will need to have wide tolerances to temperature and salinity. In 1998 Epifanio found that The purpose of this study is to show the tolerance and behavioral responses of H. sanguineus to varying water and air temperatures, and water salinity concentrations. It is believed that these crabs will be very tolerant to the various extreme conditions that they will be put through. It is the ability of these crabs to survive in these unfavorable situations that is key to their success. This experiment was also designed to prove the hypothesis that the tolerance of H. sanguineus to various environmental factors increases with size. METHODS AND MATERIALS-   Ã‚  Ã‚  Ã‚  Ã‚  In February 2000, a field trip was taken to Crane Neck Point to collect live specimens for the experiment. The field trip was conducted at low tide. The water temperature was approximately 3 degrees Celcius, with the air temperature slightly above freezing (0-1 degree Celcius). Live crabs were obtained by overturning rocks in the intertidal zone. Hemigrapsus sanguineus was found at all levels of the intertidal zone, although their numbers increased as one moved toward the waterline. The crabs were collected with no distinction toward size. The sizes of the specimens collected were found to range from 0.5 to 4.2 cm. The crabs were collected in a plastic five gallon bucket. Water was added to the bucket to keep the crabs from dehydrating. The crabs were taken back to the lab, where they were kept in the plastic five gallon buckets for a few weeks until the experiment began. Air hoses were added to the buckets in order to oxygenate the water. The water was changed, as necessary.   Ã‚  Ã‚  Ã‚  Ã‚  The first experiment conducted was the experiment regarding water temperature and salinity tolerances. The objective was to conduct an experiment that would provide measurable data on the tolerance of H.

Power of Uncle Toms Cabin by Harriet Beecher Stowe :: Uncle Toms Cabin

The Effective Story in Uncle Tom’s Cabin  Ã‚         Harriet Beecher Stowe, a northern abolitionist, published her best-selling novel Uncle Tom’s Cabin in 1852. Uncle Tom’s Cabin contracts the many different attitudes that southerners as well as northerners shared towards slavery. Generally, it shows the evils of slavery and the cruelty and inhumanity of the peculiar institution, in particular how masters treat their slaves and how families are torn apart because of slavery.    The novel centers around a pious slave, Uncle Tom, and how he is sold over and over again. It shows the different attitudes that Tom’s masters share about slavery, and how their slaves should be treat. It also teaches Christian values as well as family values. At the time of its publication, Uncle Tom’s Cabin was an immediate success and one of biggest sellers of all time. Despite the fact that Stowe induces her own personal opinions, with the very little experience she has had with slaves, she delivers a magnificent novel which is still enjoyed by many modern readers today. The time of her novel’s publication was very important. It was published at the peak of the abolitionist movement, in the 1850’s. It proved to be very effective propaganda for the abolitionist cause, which Stowe openly supported.    Stowe is trying to prove to the reader that slavery is wrong and nothing short of evil and cruel. She does an effective job at proving her point, while delivering a superb novel at the same time. Stowe is constantly tying to prove that slavery is evil. She opens the novel, by showing two slave owners, making a business deal. Mr. Shelby is in debt to Haley, so he must sell Uncle Tom and Harry, tearing them apart from their families. Stowe shows a young slave woman, Eliza and her affection for her son Harry, when she decides to take her son and run away. This disputes the common belief of the time that slaves mothers has less affection for their youth than white women. Uncle Tom is sold again to the carefree Augustine St. Clare whos philosophy is â€Å"Why save time or money, when there's plenty of both?† Uncle Tom receives good treatment at the St. Clare’s, which proves that the novel is not one-sided, showing that their where kind slave owners. However Uncle Tom is sold again, this time up the Red River to the â€Å"devil† Simon Legree.

Strategic Audit Report of Apple

apex [pic] CHAPTER ONE Introduction Part 1. Background of report To expand the practical knowledge by implementing theoretical knowledge through the internship program that would make a student to become a competitive with the outside world. That program not only increases the knowledge but also give the idea about organizational activities before entering into an organization. STATE University OF BANGLADESH is one of the reputed private university in Bangladesh, has designed the curriculum of BBA course such way that international graduates will be produced.After competing 120 credits, one student need to go for further 4 credit internship programs in a commercial organization. From this internship program students get the opportunity to learn facing the real business world. My faculty supervisor Kazi Atif Anwar, approved the topic and authorized me to prepare this report as part of the fulfillment of internship requirement. The report thus was titled as â€Å"Analysis of Consumer satisfaction ofApex Adelchi Footwear Ltd† 1. 2. Rationale of the study The business world is getting dynamic and competitive day by day.It is hard for an organization to run & even survive in a fast paced, growing and uncertain world if it cannot keep tracks with the go of business dynamism. Business plays and links important roles in developing the economy of a country. So, as a business graduate, I think I need to be attached with any organization to get a handy & versatile experience about the business world before starting our career. Internship is the arrangement, which makes a bridge between our academic knowledge and practical world to have an acquaintance with the real business world as well as to gear me up to lead the future competitive business.I have worked in the Marketing division of Apex Adelchi Footwear Limited, head office, Gulshan-1, Dhaka. In this report, I will try to make an overall consumer analysis of AAFL. 1. 3 Objectives of the report: General Objectiv e: ? The primary objective of this report is to explore of consumer analysis of Apex Adelchi Footwear Ltd. Secondary Objective: ? To show an overview of the company(vision, mission, value, product offerings, associates companies) ? To present an overview of Department of Gallerie Apex. ? To present an overview of footwear industry, economic condition of Bangladesh & worldwide. 1. 4 Methodology:While conducting the report, sources were explored for primary information and data. But hardly any updated data could be found. In the absence of updated information or data dependence on secondary has been inevitable. However, wherever possibly primary data has been used. Data were also collected by interviewing the responsible officers and from some documents & statements printed by the Apex and the website of AAFL. There have been used some statistical tools (Microsoft Office Excel table) and graphical representation (Microsoft Office Excel chart) to find out different types of analytical results and interpretations. . 4. 1 Primary Data Collection: Primary data ? Practical desk work. ? Face to face conversation with the officers and clients. ? Face to face conversation with the consumer ? Data collection of own supervision. 1. 4. 2 Secondary Data Collection: Secondary Data ? Annual report of AAFL. ? Official files and folders. ? Working papers. ? Selected books. ? Published and unpublished documents. ? Website. 1. 5 Limitations of the Study: As I did my internship program in Apex Adelchi Footwear Limited & I worked in the Marketing Department so my report is fully based on the consumer satisfaction analysis of the company.But to prepare this report I faced little difficulties through I have also got some limitation which are: ? The first limitation is that I failed to sketch the complete picture of the Apex activities at the period of my internship programmed. So I tried my best to focus on what I have done and also tried to make it consistent with other part of the report. ? The second limitation is the lack of intellectual thought and analytical ability to make in a perfect one. I have to offset with quality due to time constraint, which apparently seems to be the most severe limitation. Sufficient records & publications as well as up to date information are not readily available. ? Another limitation of this report is that the company’s policy of not to disclose some data & information for obvious reason, which could be much more useful. 1. 6 Scope of the Study: The report commences with the analysis of the footwear industry, company in focus, presenting the mission & vision, the values & product, description of 8 associates companies, Market related issues are discussed in detail along with their results and possibilities.In this report consumer analysis has been discussed detailed as a result the management can take decisions regarding modifying their plans for give more facility for the consumer. [pic] CHAPTER TWO Company Analysis 2. 1. Historical Background Apex Adelchi Footwear Limited (AAFL) is a leading export-oriented leather footwear manufacturer in Bangladesh. It is the largest exporter of leather footwear from Bangladesh. Currently holding the second position, the company is also one of the fastest growing footwear companies in the local market.Despite the effects of global economic turmoil and scarcity of raw hide due to natural disasters, the company has performed well in the last couple of years. Bangladesh to major shoe retailers in Western Europe, North America and Japan. AAFL was incorporated on January 04, 1990. In the same year it went into commercial production with an installed capacity of 1000 pairs per day and 350 employees. Today the company is producing 15000 pairs of shoes per day, employing over 7,500 people in two factories. Apex Adelchi has quickly established itself as one of the most recognizable brands in the footwear market of Bangladesh.The exports by Apex Adelchi accounts for 4 5% of the total footwear exports from Bangladesh. With 6% of market share in local market, they are behind only to Bata Shoe, which holds 22% of market share. Because of their superior quality compared to that of Bata, Apex Adelchi’s products have given the local market a very good alternative to Bata. Although the company remains a predominantly export-oriented company, they have also taken the local market very seriously, which may prove to be decisive in the long run. AAFL Company has exported more than 3. million pairs of shoes to Europe, Japan and USA per annum. Their earning was more than 4,000 million euros from export. They have concentrated mainly on the export market. These export market comprises them more than 90% of their sales. They also have a growing local market for their products. Their local products were sold through a chain of retail shoe outlets in Bangladesh by the name of Gallerie Apex. Gallerie Apex has recently launched genuine Disney branded footwea r through its stores to cater to the kids segment.AAFL is committed to productivity and quality growth to attain its objective of being a leading footwear manufacturer of Asia through its mission of â€Å"Honest Growth†. 2. 2 Company Profile:  ¬ Name of the Company: Apex Adelchi Footwear Limited.  ¬ Date of Commencement of Business as Apex Footwear Limited: January 4 1990.  ¬ Name Change to Apex Adelchi Footwear Limited: December 27, 2006.  ¬ Type of Company: Public Limited Company BOARD OF DIRECTORS Syed Manzur Elahi :Chairman Syed Nasim Manzur :Managing Director Munize Manzur Khasru :DirectorSyed Gias Hussain :Director Niaz Ahmed Choudhury:Director Adelchi Sergio :Director Samson H. Chowdhury : Independent Director D. MANAGEMENT TEAM Syed Nasim Manzur :Managing Director Syed Gias Hussain :Deputy Managing Director & CFO Abdul Momen Bhuiyan: Executive Director A. A. Mosaddeque :Executive Director Dilip Kajuri :Financial Controller S. M. Shahjahan :Company Secretary Pr adip Kanti Saha :General Manager Atiqul Islam :General Manager (Leather) Syed Md. Mustaque :General Manager (Factory)Md. Mominul Ahsan :Head of Human Resources 2. 3Associates Companies: ? Apex Tannery Limited. ? Adelchi Footwear Bangladesh Limited. ? Apex Pharma Limited. ? Grey Advertising Bangladesh Limited. ? Quantum Marketing Research BD Limited. ? Mutual Trust Bank limited. ? Pioneer Insurance Company Limited. ? Gallerie Apex |[pic] | 2. 3. 1: Apex Tannery Limited A leading manufacturer and exporter of finished and crust leather from Bangladesh to major products manufacturers in China, Japan and Italy. (apexadelchi. om, 2010)The company has annual export revenues of USD 37 million in 2006-2007, comprising almost 15% of the total export earnings from leather of Bangladesh. (apexadelchi. com, 2010)ATL pioneered the export of value added crust and finished leather from Bangladesh and accessed capital markets for growth. (apexadelchi. com, 2010)ATL introduced the first convertible d ebenture in Bangladesh and has been publicly traded since 1986. (apexadelchi. com, 2010)ATL currently employs 955 persons, is professionally managed and is in full compliance Report under Section 2CC of the Securities & Exchange Commission Notification Order.ATL is also the first tannery in Bangladesh. (apexadelchi. com, 2010) [pic] 2. 3. 1 Adelchi Footwear Bangladesh Limited. It is a leading manufacturer and exporter of leather footwear from Bangladesh to major shoe retailers in Western Europe, North America and Japan. (apexadelchi. com, 2010)The company has revenues of 444 crore taka in 2007. (apexadelchi. com, 2010)AAFL pioneered the export of value added finished products export in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. apexadelchi. com, 2010)AAFL has equity, technical and marketing participation from La Nuova Adelchi one of the largest footwear manufacturers of Italy . (apexadelchi. com, 2010)Public listed and traded since 1993, AAFL is professionally managed, currently employs more than 6800 persons and is in full compliance with Corporate Governance Compliance Report under Section 2CC of the Securities Exchange Commission Notification Order. (apexadelchi. com, 2010) [pic]2. 3. 3: Apex Pharma LimitedOne of the fastest growing, ISO 9001-2000 certified new generation pharmaceutical manufacturing and distribution companies in Bangladesh. (apexadelchi. com, 2010)APL started its operation in 2002, currently employs 1300 persons and markets 126 dosage forms from its Saver plant. (apexadelchi. com, 2010)The company's growth in 2006 was 65% against industry growth of 6% according to IMS. (apexadelchi. com, 2010)The company is in the process of setting up a new state-of-art manufacturing plant which completed in 2009. (apexadelchi. com, 2010) pic]2. 3. 4: Grey Advertising Bangladesh Limited. The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. (apexadelchi. com, 2010)GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. (apexadelchi. om, 2010)In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. (apexadelchi. com, 2010) [pic] 2. 3. 5: Quantum Market Research BD Limited. Quantum Market Research Bangladesh Limited (QMRBL), a joint venture between Quantum Market Research Private Ltd of India and Apex Enterprises Ltd a Bangladeshi company, is the leading specialized qualitative market research agency in Bangladesh which provides research services to multinational and local manufacturers and service providers in and outside Bangladesh. apexadelchi. com, 2010)Its strong strategic link with its parent company Quantum Market Research Private Ltd, India (Operating in the South Asian and Asia-Pacific Region) has also facilitated effective and continuous knowledge transfer at a sub-continent, regional and global level. (apexadelchi. com, 2010)Besides market research, QMRBL also provides effective service in qualitative social & development research to a number of local organizations and development partners. (apexadelchi. om, 2010)Since its inception in June 2004, QMRBL has conducted 284 studies in the areas of consumer psyche, brand development, communication, human resources development, social and organizational development and production practices. (apexadelchi. com, 2010)QMRBL employs 14 expert researchers and 5 supporting staff as permanent employees along with 75 field staff who work on a contract-basis. (apexadelchi. com, 2010) [pic] 2. 3. 6: Mutual Trust Bank Limited A Third Generation (License) Commercial Bank sponsored by Square, ACI and Apex which is the largest and most reputed businesses in Bangladesh. apexadelchi. com, 2010)MTBL today enjoys some of the highest credit ratings in the industry. (apexadelchi. com, 2010)Publicly listed, traded and professionally managed, MTBL is a market leader amongst financial institutions of Bangladesh and now this bank is very much renowned. (apexadelchi. com, 2010)This bank plays the most important role in the economy by collecting money from the individuals and lends them to others. (apexadelchi. com, 2010)Now bank’s offer the widest range of financial services and perform lot of financial functions.It has many branches all over the country. (apexadelchi. com, 2010) [pic] 2. 3. 7: Pioneer Insurance Company Limited. PICL is a general insurance company offering a wide range of non-life insurance products to retail and corporate customers in Bangladesh. (apexadelchi. com, 2010)This company is sponsored by Square, ACI and Apex which is the largest and most reputed businesses in Bangladesh. (apexadelchi. com, 2010)PICL has established itself as one of the most respected players in the industry. apexadelchi. com, 2010)Publicly listed, traded and professionally managed, PICL enjoys 90th percentile rankings in a very crowded space of over 40 companies. (apexadelchi. com, 2010) [pic] 2. 3. 8 Gallerie Apex: Gallerie Apex is the local manufacturing and retail wing of Apex Adelchi Footwear Limited (AAFL). While AAFL has predominantly earned both critical and commercial fame through export of high quality leather footwear in the international arena, Gallerie Apex has sought to adeptly make use of that xpertise to provide high quality, fashionable footwear to the Bangladeshi consumers. With over 140 own retail outlets and 150 authorized resellers, Gallerie Apex ensures nationwide coverage of its diverse range of footwear for its consumers. Through its eight in -house brands, namely Venturini, Apex Men’s, Sprint, Lotto, Moochie, Nino Rossi, Sandra Rosa, Revive and Twinkler, Gallerie Apex carries a huge selection of shoes and sandals, ensuring that each of our valued customer finds the footwear that is just right for them. Product category MEN |WOMEN |CHILDREN |OTHERS | |Casual shoe |Boot |Shoe |Shocks | |Dress shoe |Long boot |Sandel |Shoe care product | |Sendel | |School shoe |Hand purse | |Converse | | |Beg | | | | |Belt | [pic] 2. 4 Mission & vision VISION â€Å"Honest Growth† MISSION To ensure sustainable growth To be a vendor of choice for our customers To create value for our shareholders To be proactively compliant with global best practices & standards To be a responsible corporate citizen 2. 5 Values: ( Respect for people – Demonstrate respect by developing our people and helping them to achieve high performance standards. – Treat all people with dignity. ( Integrity – Honesty – Walk the t alk. Sense of Urgency – Strive for speed and simplicity in everything we do. ( Empowerment – Encourage and reward self-confidence and initiative – Require accountability 2. 6 Future: Apex Adelchi Footwear Limited has regained their focus on productivity and they have been forced to reassess their business model. (Apex annual report, 2009) They have made efficiency a byword, starting from wastage of materials to improving line wise productivity and this focus will remain. (Apex annual report, 2009) They have sought out and developed new and better sources of raw materials; they have identified new markets and segments where they have huge potential for growth. Apex annual report, 2009) They have also actively begun the process of reducing their financial expenses by exploring new innovative funding options. (Apex annual report, 2009) On the domestic front they are reinforcing their retail format with new formats in the wholesale space. (Apex annual report, 2009) They have launched several very large format stores which are generating good returns and also begun a phased renovation of older stores. (Apex annual report, 2009) They will continue to refresh and renew their product range to ensure that they deliver on their promise to maximize customer delight and choice. (Apex annual report, 2009) As the global markets emerge slowly, from recession they are ready to take full advantage of the new opportunities that emerge. Apex annual report, 2009) The power situation in Bangladesh has already reached crisis proportions and Apex Adelchi Footwear Limited averaged more than 7 hours of load shedding per day in March 2010. (Apex annual report, 2009) Adelchi Footwear Limited is equipped with sufficient diesel standby generators but they are not designed to run for such long hours at a stretch and the wear and tear and operating costs are very high. (Apex annual report, 2009) This is a serious threat to their ability to meet their production targets and operate their plant optimally and profitably. (Apex annual report, 2009) They must now actively explore immediate power solutions like switching to alternative energy sources such as HSFO based captive power generation. Apex annual report, 2009) The global shift towards green sourcing is a reality and it has already started in the footwear industry. (Apex annual report, 2009) Today their entire supply chain must be environmental sustainable and obviously the present tannery industry in Hazaribagh is unable to meet these standards. (Apex annual report, 2009) They must start to plan for an alternative production source of environmentally friendly finished leather from raw hides that can meet global standards. (Apex annual report, 2009) The global footwear market is forecasted to reach USD 272. 5 billion by 2013 and Europe is the single largest market accounting for 42. 3 percent of global value. Apex annual report, 2009) Bangladesh enjoys preferential access to this market, has a competitive and young labor force and is blessed with a domestic raw material advantage in terms of locally available hides and skins. (Apex annual report, 2009) Apex Adelchi Footwear Limited must now turn its focus on maximizing these strengths and ensuring that they are prepared to meet the new challenges of power supply, developing capability and offering shorter lead times to market. (Apex annual market as a forerunner in this industry in Bangladesh but they must now redouble their pace to maintain their leadership position and achieve their goal of global standards of excellence. (Apex annual report, 2009) 2. 7 Product:Since the beginning of the retailing business, in 1990, AAFL received a remarkable response from the local market which motivated the company to expand over the years. Today, the company offers the local consumers of Bangladesh a much wider range of products than before. Most of the products that are offered in the local market by AAFL are relatively different fr om the ones that are exported, especially in terms of design and material. The reason behind this is the different climate, culture and the demand of the consumers of local and foreign markets. For example, AAFL exports products like ladies boots which are not available in the local market because the boots do not complement with neither the clothes that most of the ladies wear nor the culture of the country.So, AAFL offers ladies open sandal to meet the demand of the local market which, on the other hand is not exported as it would not satisfy the taste of foreign consumers. Thus, the product development unit of AAFL is continuously working to develop products based on the needs and wants of the local consumers. In the local market AAFL is mainly known for men’s footwear and sandals but recently the company has extended the product range with ladies and kids products. The table above clearly shows that the emphasis is more on the of men’s products than the ladies and children products. However, recently AAFL launched genuine Disney branded footwear through the retail stores to furnish to the kids segment.Disney provided the license to AAFL to launch footwear for children designed with for instance the Disney characters like Pooh bear, Mickey Mouse, etc. According to men’s shoes, there are three products brand like Venturing, Apex and Sprint are common and ladies sandals; Sandra Rosa, Nino Rossi and Apex are common. Men’s shoes size starts from 39-44 and sandal size starts from 35-41. There have different row to display particular brand product like shoes, sandals, socks, kid’s sandals etc. Price of men’s shoes starts from 1250Tk-5500Tk, sandals 400Tk-1950Tk, ladies sandals 380Tk-2250Tk, comfort socks 150Tk-250Tk. Price of leather Goods is 600Tk. Components of Manufacturing Shoes: There are some components required for making a pair of shoes.These components assemble with each other step by step. The manufacturing proc edure depends on some components which need to make a pair of shoes. UPPER: Upper is the main part of shoes. This upper made by leather, synthetic, fabric, rubber. In upper side different components or parts of leather are combined by stitch this stitch is various types like lock stitch, chain stitch, jhik jhak stitch, heavy stitch and moccasin. LINIING: This is the inside part of upper, it can be also leather, synthetic, fabrics (depends on shoe design). SOCK: Sock is to comfort the inner part of shoes. It can be synthetic, foam. IN-SOLE: This in-sole placed at upper side of sole.It can be leather board, cellulose board, fiber board, Ethyl Vinyl Acetate (EVA). SOLE: It stands the lower part of shoes to adjust upper body. It can be rubber, leather board and wood, PU (Poly Uri thane), Thermo Plastic Rubber (TPR) and Poly Vinyl Chloride (PVC). HILL: Hill is to balance the body of shoes and it can be rubber, wood. ADHESIVE: This is a gum which can use with sole to fit the upper side of shoes. There are different types of adhesives like: 2. 8 SWOT Analysis of Apex Adelchi Footwear Limited: Strengths: AAFL has advanced machines and skilled manpower which make it possible to produce high quality footwear. As a SBU of Apex group, it also has good financial backup.As a partner company of Adelchi, Apex gets product designs from them which make it possible for them to follow Italian fashion trend. They have renowned brand image in the footwear market. Weakness: AAFL? s product price is comparatively high. On the other hand, their ladies and kids footwear brands are not that much strong. Furthermore, they have to depend on foreign suppliers for raw materials and design support. Opportunities: The quality of the leather available in Bangladesh is really very good. Furthermore, here labor cost is low which makes it possible to produce the products more cheaply. On the other hand, young generation is now more fashion oriented and brand conscious.Threats: Consumers are now m ore prices sensitive day by day. Furthermore, most of the raw materials are not locally available. Beside this, leather price is increasing day by day due to high demand. Production is also hampering due to electricity crisis CHAPTER THREE Departments of Gallerie Apex 3. 1 Operating functions of Gallerie Apex: Operating functions of Gallerie Apex (GAPX) is more effective according to the vision of this company. Whole process of GAPX operates a functional team on the demand of whole marketing process. These departments are shown as below: ? Human Resource Division. ? Product Development. ? Marketing Department. ? Sales Department. MIS Department. ? Merchandising Department. ? Supply Chain Department. ? Accounts Section. 3. 2Human Resource Division: This division always monitors the facilities of employees and to check problems. There are some activities that HR department also do for the employees of Gallerie Apex like: ( Human Resource Planning ( Recruitment and selection ( Compensa tion and Benefit ( Accommodation ( Health and safety ( Employee and worker relation ( Training and development ( Motivation ( Maintenance Every manager and employees of every company wants a healthy and safe work environment. This environment is one of the more challenging areas for HR department.This department of Gallerie Apex provides maximum safety and healthy environment under their activities. 3. 3 Product Development and Market Consultant: This product development team starts a new merchandising wing of Gallerie Apex. This section called Design Studio. This is the new innovation of product development, creates new design of shoes for new generation and analyzes the market in a short time. In design studio the swing machine is for the upper stretching of leather & scaling machine makes the leather thin. Leather quality is very good & it imports from Pakistan, Italy & Apex own tannery. (Through this studio the research can done very frequently & positive way.Behind this activit y design studio operates some other works for Gallerie Apex like: ( Design & Technical Support ( To standardize the component of product ( Try to decrease the price of product ( Market Trend Analysis ( Find out the competitors ( Short Time research ( To collect the best quality shoe component ( To check the quality of finished goods ( Delivering 3. 4 Sales Department: Always keeps monitoring the sale condition of all galleries. Assistant General Manager (AGM)-Sales and Manager-Sales always monitor the new suitable market place which can be profitable business for Gallerie Apex. Under this sales department there have strong monitoring team called ASE (Area Sales Executive).They are working at zonal basis like Dhaka North,Dhaka Central, Dhaka South, Chittagong, Sylhet, Rajshahi and Khulna 3. 5 Management and Information: It is a set of interrelated components that collect, process, store and distribute information to support decision making A computer information system based on 6 com ponents such as, ( Hardware ( Software ( Data/ Information ( Procedure ( Communication ( People There have some role of MIS which is necessary for all business and this department of Gallerie Apex also works in this point; ( Improved communication system ( Data management and faster decision making ( Online data access ( Systematic management and information MIS department of Gallerie Apex is much established according to their job work.This department collects sale report on entire galleries and input the database which should be daily, weekly and monthly basis. This department input the data of daily sale information like, ( Actual sale amount ( Number of sold pair goods. ( Sold pair of shoes 3. 6Marketing Department: According to marketing concept, this department of Gallerie Apex holds the key to achieve its organizational goal consists of the company being more effective than other competitors in skill, delivering and communicating superior customer value to its chosen target m arket. Marketing department evaluate the present footwear market condition. ) Marketing team also research how Apex brand can be established through utilize 4Ps concept in the market. Gallerie Apex has a reputation in market place, so marketing department should take some initial steps for the modification or more development of this present image. There are some works that marketing department always do; 1. Training and Development- Training for store manager, for sales man, for Area Sales Executive (ASE). 2. Merchandise Analysis- Marketing department analyzes the merchandise procedure. Marketing department also checks the market demand of some selected articles, monitors the sale review, checks the best sale of product, which article should be more running. 3. Merchandise Action- Is there any problem come to mind about in store merchandising, then marketing department takes initiative of that step. 4.Market Research- Marketing Department also works about the research of footwear m arket. If there any scopes that can be applied for the development of product and market, this department also investigate that. Brand Development, a brand is an art of corner store of marketing It is a name, term, sign and symbol or combination of them intended to identify the goods or services of one seller and to differentiate them from those of competitors. Marketing department also works to enlarge this brand. Corporate Branding, This marketing department of Gallerie Apex also works about corporate branding policy. Here some activities that has plan of this department is like; ( Vehicle Branding ( Hording sign Social Events ( Corporate Branding umbrella ( Shoe related fashion show ( Advertising In order for publicity of any particular sales promotion or any new seasonal offer, marketing department of Gallerie Apex uses some advertising media. (Abrour) These are as follows, ( TVC ( RDC ( Press Ad 3. 7 Functions & Responsibilities of supply chain: Supply chain department distribu tes product in whole galleries all over the country. After issuing the purchase order & manufacturing of product, supply chain work begins. First product goes to Central Distribution Centre (CDC) with bills, delivery Chelan & VAT paper. Product comes from factory, source and import.At CDC they check the products quality, box, article no, with Quality Control report and after that official formalities they receive product. The invoice will be 2-copies at the time of receiving goods from Shafipur Shoe Limited (factory). ( 1copy will go on Supply Chain Department ( 1copy will go on Merchandising Department At the time of supply from CDC to galleries, they make 3 copies of invoice. ( 1 copy for Supply Chain Department ( 1 copy for Management Information System Department ( 1 copy for Gallerie At the period of outsource suppliers, they also provide 4 copies of supply invoice. This copy goes to four particular sections like; ( Merchandising department Supply chain department ( Accounts de partment and ( CDC record At the time of Bill submission, they attach supply invoice (Chelan). Supply Chain Department has some responsibilities also. They have to consider what kind of product will go which galleries. It depends on volume of sale, customer category & position of market & sales Sometimes they have to check the sale condition of galleries and also stock of shoes. According to distribution of goods they apply transport facilities or rent car or curia service. In fact CDC has own car but it can use only for Dhaka North zone, Dhaka central zone and Dhaka South Zone. 3. 8 Merchandising Procurement Procedure:According to this procedure, there are two basic sources of production can provide the finished products; ( Shafipur Shoe Limited (own factory) ( Supply sources The Shafipur Shoe Limited is the main factory of Gallerie Apex. It produces goods according to given requirement. The components like upper, insole and outsole has collected from Shiva Footwear Ltd. Design stu dio of Gallerie Apex produces only sandals with limited quantity. Gallerie Apex has some supply sources which make goods. These sources make goods according to given design or requirements of Gallerie Apex. Basically these supply sources make deed between Gallerie Apex and their factories that, sole & other component they will provide and they make complete shoes.In the term of payment bill, they adjust their cost with total amount. Some names of supply sources are given below: †¢ Hanif Shoes †¢ Century Shoes †¢ Popy Shoes †¢ Moochie Shoes †¢ Coaster Footwear †¢ Herald Shoes †¢ Classic Footwear †¢ Ryan Shoe †¢ Crown Leather †¢ Keya Sandal †¢ Home Land †¢ Nashanan Trade †¢ FN Enterprise †¢ Prestige Bengal †¢ King Ston †¢ Bright Shine †¢ Mayhem †¢ Comfort Socks 3. 9 In-Process Quality Control: The quality control process of Gallerie Apex is very much effective. To check the quality of finished go ods it has a specification sheet to know the total information about finished product. This sheet has the serial number, color, material of goods & price.At 5th level of Gallerie Apex, Quality Control room is worked by the Quality Control officer of Design studio. The system is to check the 20% of product in a lot. 3. 10 Producer & practice of product pricing: At the time of selecting price of product it should be careful that, gross margin must be minimum 40 %. )Buying price will always be fixed. In terms of adding VAT, amount will be 15%. To analyze the total cost sheet some necessary work has to be done. These are: Article no: Color Cost of materials Value Added Tax (VAT) Total cost (unit based) Retail price Profit margin (TK) †¢ Profit margin (%) †¢ Quantity order †¢ Total cost †¢ Total VAT (amount) †¢ Total cost value (amount) †¢ Total retail value Total margin (TK) After calculating VAT on retail price of product, total cost (unit based) can add. Profit margin is based on amount of retail price. Cost of material, information comes from own factory Shafipur Shoe Limited. There are two types of cost should be considered; own cost & supply cost. According to supply cost there can be made another cost sheet include all cost of supply source. In order to make a price of product all department head discuss about design, durability, looks of product, customer’s choice & finally they fixed the price of product. Executive director is the head of this team. 3. 11 Basic Ideas on Store Display of Gallerie Apex:Gallerie Apex always plays a different style to attract the potential customer. Visual Merchandising is very important part in store to attract the customer Store Display gives an idea about the product feature such as variety, quality and size, color, design and trends. This display reminds the customers about their need and they attract to buy this product. It is an act of putting things for view or on view. I visited som e galleries to take this display idea and I found some rules of display. This display can be dividing into 2 types. They are: ( Interior Display ( Exterior Display Before a customer enters the store, the store must send a message that, store must be well decorated, clean and full of lighting.The display products are being neat & clean. There is some display rules that I have noticed from galleries is that; ( Have to show the outside of shoes ( Angle at 0degree & 90 degrees (same style) ( Group shoes consistently with a space between groups ( Display shoes should keep in small size like 38/40. ( The display light should be top on display article According to Branding, there are generally 5 brands are common on Gallerie Apex. [pic] [pic] [pic] [pic] [pic] There are some rules about Brand Differentiation: ( Each Brand should be displayed separately ( Never should mix Venturini with Apex ( Never should mix Nino Rossi with Sandra Rosa Always keep the different Brand in a selected place A ccording to ladies footwear, always have to display the flats on the bottom shelf & high heels on the top shelf. It will be better not display the Sandra Rosa with Nino Rossi. According to new arrival, new article should display on the right side after entrance with new arrival tag. In that part ladies and men’s article can display separately. A. Brand for men footwear; some common brand of Gallerie Apex. ( Venturini- Exclusive dress shoes targeted for upper middle segment. ( Apex- Leather footwear is for middle/ upper middle segment. ( Sprint- Sporty casual targeted for middle/upper middle segment. B.Brand for women footwear; Gallerie Apex has also some ladies brand. ( Nino Rossi- Evening wears for middle/upper middle segment. ( Moochie- Designer collects for middle/upper segment. ( Sandra Rosa- Colorful for middle/ upper middle segment. C. Brand for kids; Gallerie Apex has also some kids Items, (Apex- Under this brand some kid’s article is common. ( Disney-This is th e ongoing brand. ( Twinkler – This brand is totally new for Gallerie Apex which is going. CHAPTER FOUR Industry Analysis 4. 1 Bangladesh Footwear Industry analysis: Export promotion bureau statistics show that footwear exports had 20 percent market rises during 2009July- 10 March fiscal year. (reportlinker. om, 2010) The country fetched 144. 69 million dollar from export of the item in nine months a sharp rise from 131. 52 million dollar in the July -March period. (reportlinker. com, 2010) Nowadays many countries like China and India are failing to produce high quality but low-cost leather items due to the WTO anti dumping rules. (reportlinker. com, 2010) So orders from Germany, Italy, France, Japan and Canada are shifting to the local manufactures. (reportlinker. com, 2010) Crushed leather is the main raw material for locally produced. (reportlinker. com, 2010) Earlier China, India and Vietnam are the largest shoe exporters in the world. (reportlinker. om, 2010) The demand f or fashionable and high end leather shoes has decline in international markets because of the recession. (reportlinker. com, 2010) But it has also given rise to an opportunity for the county to produce shoes that are ordinary but essential. (reportlinker. com, 2010) The county started exporting leather footwear in 1994 on small scale to neighboring countries including India and Nepal. (reportlinker. com, 2010) The footwear business grew in recent years. (reportlinker. com, 2010) Currently the total market size of Bangladesh made leather footwear stands at tk1700 corer of which about 45 percent is exported. (reportlinker. om, 2010) The country exports around six million pairs of leather footwear a year. (reportlinker. com, 2010) Apex Adelchi Footwear Limited is the country’s leading footwear exporter claiming more than half of the total exports. (reportlinker. com, August 2010)The company earned taka 450 core last year. (reportlinker. com, 2010) Bangladesh mainly exports menâ €™s footwear, lady’s sandals and sports shoes to European nations China, Canada, Saudi Arabia, Iraq, Jordan, India and Nepal. (reportlinker. com, 2010) Mr. Syed Nasim Manzur, managing director of Apex Adelchi Footwear Ltd, said â€Å"the recession has taken a toll on the demand for luxury fashion accessories. Apex annual report, 2009) The additional fall out of the global financial crisis on AAFL has been the adverse impact on the Euro & as the majority of our revenues are in Euros, the continued slide of the Euro and the reflection in the Taka versus Euro conversion rate has severely affected our taka revenues as seen above. (Apex annual report, 2009) The Bangladesh Taka has remained unchanged against the US$ in 2009 where the currencies of our competitor nations such as the Indian Rupee & Pakistan Rupee have been devalued repeatedly in 2009 in order to boost their export competitiveness. (Apex annual report, 2009) Despite many pleas from exporters in Bangladesh, the go vernment of Bangladesh has not adjusted the Taka against the USD. Apex annual report, 2009 Apex Adelchi Footwear Limited started its business in December 27, 2006 in Bangladesh. AAFL has equity, technical and marketing participation from La Nuova Adelchi one of the largest footwear manufacturers of Italy. Since then there was demand for the products in the local markets. But the problem was the local market was too small to support their required profitability. On the other hand, they found a worldwide growth opportunity in the developed countries. It inspired them to set up their system in Western Europe, North America and Japan. Later on they also move towards the developing nations. They started focusing the country needs.Therefore, gradually they were becoming one of the second market leaders. They had total 280545 sq. ft factory area. The producing capacity of 15,000 pairs complete shoes per day. They came up with a wide range of products for different markets. They had large n umber of employees and 70% of their workers are female. Ultimately, the small market in the home country and the huge growth opportunity was the crucial force to move towards the international market. Hence, these are the IHRM variable for them which can be regarded as the structural factor. 4. 2 Production Facilities  ¦ Cutting Department Covered Area 25,000 sft. Cutting Machines 104 no. s Cutting Capacity 15,000 Prs/dayCutting Manpower 494+16 Persons  ¦ Sewing Department Covered Area 78,000 sft. Sewing Line 16 lines x 2 shift Sewing Capacity 15,000 Prs/day Sewing Manpower 2550 +60 Persons  ¦ Lasting Department Covered Area 46,000 sft. Lasting Line 8 lines x 2 shift Lasting Capacity 15,000 Prs/day Lasting Manpower 1100+25Persons [pic] Component Department Covered Area 27,760 sft. Outsole workstation 42 nos Production Capacity 12,000 Prs/day Outsole Manpower 250+3 Persons Insole Prod. Capacity 15,000 Prs/day Insole Manpower 93+3  ¦ Packing Department Covered Area 21,000 sft. Manpower 37+7 Persons 4. 3. Summary of factory area Factory Area | |SL |Section/Building |Area in SFT. | |01 |Cutting |25000 | |02 |Sewing |78000 | |03 |Lasting |46000 | |04 |Component |27000 | |05 |Packing |21000 | |06 |Store |32000 |07 |Leather Store |15000 | |Sub-Total |244000 | |08 |Office |14300 | |09 |Staff Centre |8000 | |10 |Worker Canteen |8500 | |11 |Engineering workshop & Sub-station |5745 | |Sub-Total |36545 | |Total |280545 | CHAPTER FIVE Job Description 5. 1 Nature of the job: That My internship commenced on the date of my joining which was on February 01, 2011. My posting was at their Register Office, House # 6, Road # 137, Dhaka-1212. I have worked in the Marketing division of Apex Adelchi Footwear Limited. During my internship period, I had been giving my work report to Yashna chowdhury (Brand Manager of Marketing) everyday I did. 5. 2 Specific responsibilities of the job: During my internship period, my responsibility was to record the daily survey data an other responsibility was to what the customer wants.I had to record it in the survey sheet 5. 3 Different aspects of job performance: During my internship period, my responsibility was to record the daily survey data another responsibility was to what the customer wants. I had to record it in the survey sheet. I worked this type of activities in marketing department because at the beginning in entry level position every officer does this type of activities. At first senior manager of marketing department checks the level/ability of every officer by giving this type of activities. When they perform well, they get another responsibility. 5. 4 Observations: At the period of my internship in Gallerie Apex, I visited some galleries.Gallerie Farmgate is one of them. It denotes the whole activities that have to be done in each store of the Gallerie Apex. These are about; ( Product Knowledge ( Sales Conduct ( POS (Point of Sale) ( Process of sales communication ( Procedure of Goods receivin g/Dispatch ( Cash Memo ( Sales Report (Daily) ( Sales Report (Weekly) ( Sales Report (monthly) ( Accounting ( Store Billing ( After Sales Service ( Visual Merchandising Farmgate Gulshan is „A? category shop of Gallerie Apex. Total space is 1800sft and 6 employees are working there. Customer response is very much positive. This gallerie has verities collection of shoes for men and ladies.According to Men’s shoes, there are three products brand like Venturini, Apex and Sprint are common and Ladies sandals; Sandra Rosa, Nino Rossi and Apex are common. Men’s shoes size starts from 39-44 and sandal size starts from 35-41. There have different row to display particular brand product like shoes, sandals, socks, kid’s sandals etc. Price of Men’s shoes starts from 1250Tk-5500Tk, sandals 400Tk-1950Tk, and Ladies sandals 380Tk-2250Tk, Comfort socks 150Tk-250Tk. Price of Leather Goods is 600Tk. Point of Sale (POS) is some information? s about selling goods that have to fill by manager at selling period. These are; 1. Article code 7. Quantity 2. Name 8. Balance 3. Color 9. Unit price 4.Size 10. Discount% 5. Pair 11. Total Discount amount 6. Price I observed the sales communication between customer and sales person. How a sales person help a customer for purchasing a pair of shoes. A sales person gives information very politely about selected products feature, leather quality, durability and components of manufacturing. CHAPTER SIX CONSUMER ANALYSIS 6. 1 Customer satisfaction The Customers are in the mainstream of sales oriented services. The success of such companies largely depends on the satisfaction of the customers . The buyers are happy if the product and/or the services meet their expectations.If their requirements do not meet the expectations the buyers become discontented, they are delighted when the performance fulfils their requirements Customers’ past buying experiences, the opinion of friends, associates, marketer, compe titor information and promises lead to the expectations. Marketer must be careful to set the right level of expectations. If they set expectations too low, they may satisfy those who buy but fail to attract enough buyers. In contrast, if they raise expectations too high, buyers are likely to be disappointed. Dissatisfaction can arise either from a decrease in product and service quality or from an increase in customer expectations. In either case, it presents an opportunity for companies that can deliver superior customer value and satisfaction To? ay most successful companies have taken the strategy of are raising expectations and delivering performance to match. Such companies track their customers’ expectations, perceived company performance, and customer satisfaction. Highly satisfied customers produce several benefits for the company. Satisfied customers are fewer prices sensitive remain customers for a longer period and talk favorably to others about the company and its products and services Although the customer centered firm seeks to deliver high customer satisfaction relative to its competitors, it does not attempt to maximize customer satisfaction. A company can always increase customer satisfaction by lowering its price and increasing its services, but it may result in lower profits.Thus, the purpose of marketing is to generate customer value profitably Now, we have a very good idea regarding the importance of customer satisfaction. So, it is also important for the company to know about the satisfaction level of the customers. When any problem is identified, it becomes easier to solve the problem. The next part of this paper         has focused on the â€Å"Customer Satisfaction Factors of. It is done through a research survey to find out the customer satisfaction level of Gallarie Apex Customer Satisfaction Factors of Gallarie Apex: Gallerie Apex is the local manufacturing and retail wing of Apex Adelchi Footwear Limited (AAFL).While AAFL has predominantly earned both critical and commercial fame through export of high quality leather footwear in the international arena, Gallerie Apex has sought to adeptly make use of that expertise to provide high quality, fashionable footwear to the Bangladeshi consumers. 6. 2 Survey Findings: In order to measure the satisfaction of the customers a series of questions were asked to the customers with the help of a questionnaire, the data from these questions are tabulated below. For clear understanding, the overall satisfaction has been divided into satisfaction with the product and satisfaction with the after sales service. As already mentioned, the survey was conducted among nine hundred consumers; it was conducted in three way direct appointment, over telephone and with the help of email.I asked total twenty three closed end question to nine hundred consumers;. In the basis of strongly agree to strongly disagree. From the total point and average point I divided in to three categories  consumers; of satisfied subscribers, and moderate subscribers and not satisfied subscribers. From the table we see that in some area from question 1 to 11 consumers are satisfied and in some area consumers are not satisfied also there are some areas where subscribers are moderate. In below I discuss all the questions finding elaborately 6. 2. 1 SECTION A Q. 1 Here the question about the gender |Male |Female | | 224 |96 | 70%male &30% female are response Q. 2. Here is a question about age. Under 18 |18-24 |25-34 |35-44 |45-54 |55-64 |Above 65 | |6% |25% |40% |22% |6% |1% |4% | [pic] I have found 40% customer age between 25-34. Q,3 Monthly Household Income Range |Less than |20000-35000 |35000-45000 |45000-60000 |60000-75000 |75000-100000 |Above | |20000 | | | | | |100000 | |9% |23% |21% |31% |8% |3% |5% | [pic] Here is 31% customer monthly income 45000-60000. Majority of them are service holder. 6. 2. 2 SECTION B Q1 Name 3 Footwear Companies | | | |Apex | | | |Bata | | | |Others | | | | | | | |34% | | | |63% | | | |15% | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |It means that 34% respondent first choice is apex. t means customer are not properly satisfied | | | | | | | | | | | | | | | | | | | | | | | | | | |Q2.Shoes purchased respondents in last three month | | | | | | | | | | | | | | | | | | | | | | | | | | |From Apex | | | | | | | | | | | | | | | | | |others | | | | | | | | | | | | | | | | | | | | | | | | | |52% | | | | | | | | |48% | | | | | | | | | | | | | | | | | | | | | | | | | | |[pic] | | | | | | | | | | | | | | | | | |In this graph show that 52% customer purchased shoe from apex at last three month. o apex has better position | | | | | | | | |Than other. | | | | | | | | Q3 Price vs. Quality of APEX Fair |Expensive |Don’t know | |38% |58% |3% | [pic] In this table sho w that 58% customer say that price of galarie apex is expensive shoe they can look after their price Q 4. Price vs. quality of other store |Fair |Expensive |Low |Don’t know | |51% |39% |6% |4% | [pic] There are 51% consumer say ocher store price are fair than apex. Q5 Purchase shoes over the internet |Yes |No | 29% |71% | [pic] 71% Consumer are not interested to porches product from internet. they say that this types of product they like to by from shop. 6. 2. 3 SECTION C Q 1. Other items willing to purchase beside shoe |Shocks |Wallet |Hand purse |Beg |Belt |Shoe care |Other |Nothing else | |39% |3% |6% |11% |11% |9% |11% |16% | [pic] There are 39% consumer like purchase shocks beside shoe. some other like to buy shoe care, hand purse, belt & other, Q2. What apex does best Price |Fashion |Quality |Customer service |Range of shoe | |36% |13% |35%